Are you Violating Google Analytics Terms of Service?

Are you Violating Google Analytics Terms of Service?

Are you Violating Google Analytics Terms of Service?

Is a Privacy Policy Required? Yes. When you sign up for Google Analytics, you consent to their Terms of Service to “...post a Privacy Policy and that Privacy Policy must provide notice of your use of...

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How to Make Your Website GDPR-Compliant

How to Make Your Website GDPR-Compliant

How to Make Your Website GDPR-Compliant

On May 25, 2018, the European Union regulations that govern general data protections known as GDPR go into effect. In order to comply with these regulations, Google Analytics has been making several...

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What Level is your Google Analytics?

What Level is your Google Analytics?

What Level is your Google Analytics?

This blog builds on the recent Forrester article by Brandon Purcell: “Four Levels of Effective Analytics Planning.” Forrester offers an outline on what is needed for a company to define their current...

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Google Analytics: Are You Working with Garbage Data?

Google Analytics: Are You Working with Garbage Data?

Google Analytics: Are You Working with Garbage Data?

Have you been wondering if the reports provided by Google Analytics are providing you with good and accurate data? Do you wonder if the insights you take away from the reports are failing because of...

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Compare Audiences in Google Analytics

Compare Audiences in Google Analytics

Compare Audiences in Google Analytics

Ever wish you could compare your audience data in Google Analytics (GA)? Well, with GA’s new audience report, now you can. Before, we would only be able to send these audiences to Adwords and...

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How Reliable is the Data You're Working With?

How Reliable is the Data You're Working With?

How Reliable is the Data You're Working With?

Just because your Google Analytics (GA) is “up and running” doesn’t mean it has the data integrity it needs in order to make smart business and marketing decisions. Having accurate data can show you...

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A Step-by-Step Guide to Google Analytics Setup

A Step-by-Step Guide to Google Analytics Setup

A Step-by-Step Guide to Google Analytics Setup

If you’re looking for a beginner’s guide to setting up Google Analytics, then you’ve come to the right place. In this blog, we will show you the basic setup you will need to run a successful Google...

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The Who, How and Why of Google’s Real-Time Reporting

The Who, How and Why of Google’s Real-Time Reporting

The Who, How and Why of Google’s Real-Time Reporting

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How to set up Google Optimize for A/B testing

How to set up Google Optimize for A/B testing

How to set up Google Optimize for A/B testing

After seeing a demand from users, Google launched a free beta version of Google Optimize 360 last fall. And after seeing more than 250,000 users request an Optimize account, they decided to offer...

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5 Steps to Identify Waste in Your Digital Ad Spend Using Google Analytics

5 Steps to Identify Waste in Your Digital Ad Spend Using Google Analytics

5 Steps to Identify Waste in Your Digital Ad Spend Using Google Analytics

Implementing a digital advertising strategy with these five steps will identify the effectiveness of your digital advertising spend. One of the most convincing reasons to adopt a digital advertising...

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