What Does Live Streaming Mean for Marketers?

What Does Live Streaming Mean for Marketers?

What Does Live Streaming Mean for Marketers?

2017 will be a breakout year for live streaming. For those of you who don’t know, live streaming is “to transmit or receive live video and audio coverage of an event over the Internet.” It is no...

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Maybe You Should Just "Suck Less, and Ask for More Reviews”?

Maybe You Should Just "Suck Less, and Ask for More Reviews”?

Maybe You Should Just "Suck Less, and Ask for More Reviews”?

Photo from AZIMA

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Data and Analytics: A Breakdown on Reporting

Data and Analytics: A Breakdown on Reporting

Data and Analytics: A Breakdown on Reporting

At LaneTerralever, we’ve created a tight-knit team of specialists who work together to design and execute acquisition campaigns for our clients. One of our in-house service lines that is part of the...

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Public Engagement and the Interplanetary Web Series

Public Engagement and the Interplanetary Web Series

Public Engagement and the Interplanetary Web Series

“How can we engage the public in this mission?”

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Best Practices for Effective Digital Video Advertising

Best Practices for Effective Digital Video Advertising

Best Practices for Effective Digital Video Advertising

With the rapid rise of technology, I find myself stumbling

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When Data Mining Becomes Too Much

When Data Mining Becomes Too Much

When Data Mining Becomes Too Much

With the widespread capabilities of Google Analytics across websites and pixel tracking through Facebook and beyond, we’ve nearly become obsessed with finding out as much as possible about our...

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Sword in the Haystack: 3 Tips for Navigating Local Search

Sword in the Haystack: 3 Tips for Navigating Local Search

Sword in the Haystack: 3 Tips for Navigating Local Search

Local search is a concept we’re all familiar with, whether we realize it or not: You’re somewhere, you need something, and you look to find the nearest whatever it is - be it sushi, ski lift, or Shih...

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Laughter is the Greatest Form of Advertising

Laughter is the Greatest Form of Advertising

Laughter is the Greatest Form of Advertising

What is a pirate's favorite piece of marketing content?

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Is Your Marketing Budget Being Used to Its Maximum Potential?

Is Your Marketing Budget Being Used to Its Maximum Potential?

Is Your Marketing Budget Being Used to Its Maximum Potential?

Finding the sweet spots to segment a marketing budget effectively is always a process of educated guesses and lots of tweaking. And there is no be-all, end-all answer for where it should go. Markets...

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The ALS Ice Bucket Challenge Campaign and Why It's So Successful

The ALS Ice Bucket Challenge Campaign and Why It's So Successful

The ALS Ice Bucket Challenge Campaign and Why It's So Successful

In the midst of the success of the ALS ice bucket challenge, we decided to break down the marketing ingredients that have made the online media movement such a hit. What is it exactly that makes this...

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