How to Write a Press Release: Tips to Keep in Mind When Crafting

How to Write a Press Release: Tips to Keep in Mind When Crafting

How to Write a Press Release: Tips to Keep in Mind When Crafting

Press releases may not be the flashiest piece of marketing your company ever creates, but they are a valuable and essential component of public relations strategy. Whether you’re looking to learn how...

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Defining Public Relations for the Non-Practitioner

Defining Public Relations for the Non-Practitioner

Public Relations (PR) is not an easily defined practice. Don’t believe me? Go and tell your pal from high school who studied engineering in college that you are a PR specialist, then wait for the...

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Life is Short, Protect Your Asse(t)s

Life is Short, Protect Your Asse(t)s

Life is Short, Protect Your Asse(t)s

What a year for crisis communications, with the latest coming from Ashley Madison. The online dating service that helps people cheat on their spouses, boasting the tagline “Life is Short, Have An...

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Breathe Life into your Public Relations Story: How to Make Your Pitch Extraordinary

Breathe Life into your Public Relations Story: How to Make Your Pitch Extraordinary

PR practitioner: Knock knock.

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3 Creative Ways to Amp-Up your PR Game

3 Creative Ways to Amp-Up your PR Game

Public relations goes beyond communication. It has evolved from media pitching and news clippings to full-on storytelling and creative showcasing. As today’s PR professionals strive to set themselves...

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Mastering the Art of Brand Activation at Events

Mastering the Art of Brand Activation at Events

Mastering the Art of Brand Activation at Events

Brand activation through event marketing is a major asset in the PR industry that allows brands to generate a physical presence at events attended by consumers of the their target audience. These...

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6 Tips to Nail Your Next On-Camera Interview

6 Tips to Nail Your Next On-Camera Interview

You’re sitting in a chair waiting to be drilled with questions by a person you barely know. All the while, there is a big, black camera just 12 inches away from your face. There is no argument that...

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4 Tips for Building your Personal Brand

4 Tips for Building your Personal Brand

4 Tips for Building your Personal Brand

When entering into the professional market, your personal brand is everything. It showcases your credibility, your experiences, and what you have to offer. You may already be familiar with the...

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Looks Like Discovery Might Be Eaten Alive After This One

Looks Like Discovery Might Be Eaten Alive After This One

Looks Like Discovery Might Be Eaten Alive After This One

In PR there is a thin line between using sensationalism for building suspense and excitement, and the final product delivered. Last Sunday, millions of Americans were disappointed after tuning in to...

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What Ordering Starbucks and the Perfect PR Pitch Have in Common

What Ordering Starbucks and the Perfect PR Pitch Have in Common

What Ordering Starbucks and the Perfect PR Pitch Have in Common

Ordering at Starbucks and media pitching have numerous parallels, many of which can be intimidating. With practice and these basic guidelines, your next media pitch will be a breeze.

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