YouTube's New Monetization Policy

YouTube's New Monetization Policy

YouTube's New Monetization Policy

YouTube recently announced changes to its monetization program, the YouTube Partner Program. This recent change has driven the YouTube community into a frenzy. Why? Read on.

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Artful Advertising: The benefit to video storytelling

Artful Advertising: The benefit to video storytelling

Artful Advertising: The benefit to video storytelling

You’ll know it when you see it.

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Facebook’s Video Distribution Update and Why It Matters To You!

Facebook’s Video Distribution Update and Why It Matters To You!

Facebook’s Video Distribution Update and Why It Matters To You!

Facebook recently announced an update to how videos are distributed as well as where ads are placed within videos. This update is expected to please users, and brands should see benefit as well.

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Your B-Roll Matters: How to Plan for and Capture Great B-Roll

Your B-Roll Matters: How to Plan for and Capture Great B-Roll

Your B-Roll Matters: How to Plan for and Capture Great B-Roll

I distinctly remember a Saturday Night Live skit from many years ago featuring a parody of an award show for stock footage and b-roll. It humorously featured a collection of footage nominees such as...

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YouTube's Ad Backlash & Policy Change

YouTube's Ad Backlash & Policy Change

YouTube's Ad Backlash & Policy Change

Just weeks after Google vowed to take a tougher stance on hateful, offensive and derogatory content, YouTube has announced a new policy change: The social network will not allow ads on channels that...

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Clips, Captioning, and the Catastrophic Autoplay: An Update on Social Video

Clips, Captioning, and the Catastrophic Autoplay: An Update on Social Video

Clips, Captioning, and the Catastrophic Autoplay: An Update on Social Video

What is Apple’s new video editing app all about?

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Public Engagement and the Interplanetary Web Series

Public Engagement and the Interplanetary Web Series

Public Engagement and the Interplanetary Web Series

“How can we engage the public in this mission?”

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Best Practices for Effective Digital Video Advertising

Best Practices for Effective Digital Video Advertising

Best Practices for Effective Digital Video Advertising

With the rapid rise of technology, I find myself stumbling

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Laughter is the Greatest Form of Advertising

Laughter is the Greatest Form of Advertising

Laughter is the Greatest Form of Advertising

What is a pirate's favorite piece of marketing content?

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Understand Your Audience – The Brands that Get It

Understand Your Audience – The Brands that Get It

Understand Your Audience – The Brands that Get It

Brands are nothing without their audiences. Understanding how to reach its target audience can be the difference between a brand that is “just getting by” and one that is successful.

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