Mobile's Influence on Holiday Shoppers

Mobile's Influence on Holiday Shoppers

Mobile's Influence on Holiday Shoppers

It is no secret; mobile shopping continues to grow and is directly influencing holiday shoppers and what they are purchasing. Mobile has created this new breed called super shoppers. Google defines...

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Marketing Lessons We Can Learn From Pokémon Go

Marketing Lessons We Can Learn From Pokémon Go

Marketing Lessons We Can Learn From Pokémon Go

If you haven’t heard about Pokémon Go by now, it is about time you do. Pokémon Go is an augmented reality mobile app game made by Nintendo in which users play as Pokémon trainers to capture and...

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SoLoMo Series, Part I: Alphabet

SoLoMo Series, Part I: Alphabet

SoLoMo Series, Part I: Alphabet

For the past two years here on the LT blog, I’ve had the fortune of writing about almost anything mildly related to the world of marketing. There’s been bitcoin and burritos, Ello and Missy Elliot,...

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The Migration to Mobile

The Migration to Mobile

The Migration to Mobile

It’s happening. The international migration to mobile is in full swing, whether you like it or not. And according to a February Lexology about the migration to mobile, there’s two reasons why every...

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Magazines Stepping Up to Show They’re Here to Stay

Magazines Stepping Up to Show They’re Here to Stay

Magazines Stepping Up to Show They’re Here to Stay

At Laneterralever we like to adhere to a healthy mix of traditional and digital advertising. That said, the predictions of the demise of traditional media outlets like magazines can’t be ignored...

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To App or Not to App: Are Mobile Apps and Ads Beneficial for Marketers?

To App or Not to App: Are Mobile Apps and Ads Beneficial for Marketers?

To App or Not to App: Are Mobile Apps and Ads Beneficial for Marketers?

The 21st century is a time of mobile app madness. While there is no use in making an argument against their popularity, there is justification for raising the question of whether or not mobile apps...

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It’s a Mobile Payment Invasion

It’s a Mobile Payment Invasion

It’s a Mobile Payment Invasion

Google Wallet and Venmo and PayPal, oh my!

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How Social Media “Buy Buttons” Are Reshaping Ecommerce

How Social Media “Buy Buttons” Are Reshaping Ecommerce

How Social Media “Buy Buttons” Are Reshaping Ecommerce

Just when you thought the world of Twitter couldn’t get better, enters:

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Is Your Marketing Budget Being Used to Its Maximum Potential?

Is Your Marketing Budget Being Used to Its Maximum Potential?

Is Your Marketing Budget Being Used to Its Maximum Potential?

Finding the sweet spots to segment a marketing budget effectively is always a process of educated guesses and lots of tweaking. And there is no be-all, end-all answer for where it should go. Markets...

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Apps that Help You Help Yourself: Do Incentives Work?

Apps that Help You Help Yourself: Do Incentives Work?

Apps that Help You Help Yourself: Do Incentives Work?

The ‘help me help myself’ concept is nothing new. Humans have always sought to improve themselves. We vow, again and again and especially on New Year’s Day, to quit smoking, take up running, go...

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