Marketing Unique College Programs

Marketing Unique College Programs

Marketing Unique College Programs

How much do you know about nanotechnology? If your answer is anything along the lines of“not much at all,” that’s exactly what our latest campaign is geared to change. Rio Salado College came to LT...

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Pepsi's Greatest Show on Earth

Pepsi's Greatest Show on Earth

Pepsi's Greatest Show on Earth

“I believe hugely in advertising and blowing my own trumpet, beating the gongs, drums, etc., to attract attention to a show; but I never believed that any amount of advertising or energy would make a...

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Marketing Lessons We Can Learn From Pokémon Go

Marketing Lessons We Can Learn From Pokémon Go

Marketing Lessons We Can Learn From Pokémon Go

If you haven’t heard about Pokémon Go by now, it is about time you do. Pokémon Go is an augmented reality mobile app game made by Nintendo in which users play as Pokémon trainers to capture and...

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The Power of Prankvertisements

The Power of Prankvertisements

The Power of Prankvertisements

Smile! You’re on a commercial!

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Making Sense of Scents in Sensory Marketing

Making Sense of Scents in Sensory Marketing

Making Sense of Scents in Sensory Marketing

Warm sugar cookies. Microwaved fish. Fresh roses. Can you imagine each scent?

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Native Advertising: Four Brands Doing It Right

Native Advertising: Four Brands Doing It Right

Native Advertising: Four Brands Doing It Right

LaneTerralever’s VP, Content, Jon Lewis, recently served as a panelist for a MediaPost event discussing Native 2.0 and content marketing. The panel offered listeners fresh ideas on how to integrate...

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Make the Most of Your Company’s Cause Marketing

Make the Most of Your Company’s Cause Marketing

Make the Most of Your Company’s Cause Marketing

‘Cause marketing’ has become so commonplace that simply aligning with a cause and making monetary donations is no longer enough to impress customers. Customers are experiencing a sense of...

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How to Conduct a Compelling Christmas Campaign

How to Conduct a Compelling Christmas Campaign

How to Conduct a Compelling Christmas Campaign

Come marketers, advertisers, and PR professionals alike; it’s time to gear up for the holidays! ‘Tis the season to amp up e-commerce sales. In fact, holiday sales are projected to increase by 16.6%...

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Hispanic Heritage Month is for Connecting, Not Empty Translations

Hispanic Heritage Month is for Connecting, Not Empty Translations

Hispanic Heritage Month is for Connecting, Not Empty Translations

For those of you that may not know its history, Hispanic Heritage Month kicks off with El Grito on el 16 de Septiembre. It’s based on Mexico’s revolt and eventual independence from Spain. Here in the...

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The ALS Ice Bucket Challenge Campaign and Why It's So Successful

The ALS Ice Bucket Challenge Campaign and Why It's So Successful

The ALS Ice Bucket Challenge Campaign and Why It's So Successful

In the midst of the success of the ALS ice bucket challenge, we decided to break down the marketing ingredients that have made the online media movement such a hit. What is it exactly that makes this...

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