Maybe You Should Just "Suck Less, and Ask for More Reviews”?

Maybe You Should Just "Suck Less, and Ask for More Reviews”?

Maybe You Should Just "Suck Less, and Ask for More Reviews”?

Photo from AZIMA

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How to Give Your Brand’s Online Reputation a Positive Lift

How to Give Your Brand’s Online Reputation a Positive Lift

How to Give Your Brand’s Online Reputation a Positive Lift

It’s a hot and sticky summer day and you’re craving ice cream.  You remember hearing about a new ice cream parlor that just opened.  You’re feeling adventurous so you search for its location on your...

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Tips to Help You Listen to Your Customers

Tips to Help You Listen to Your Customers

Tips to Help You Listen to Your Customers

As I review the marketing efforts of major brands around the world, I can’t help but feel like marketing tactics are changing more sporadically now than ever before. Though this statement sounds...

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Sword in the Haystack: 3 Tips for Navigating Local Search

Sword in the Haystack: 3 Tips for Navigating Local Search

Sword in the Haystack: 3 Tips for Navigating Local Search

Local search is a concept we’re all familiar with, whether we realize it or not: You’re somewhere, you need something, and you look to find the nearest whatever it is - be it sushi, ski lift, or Shih...

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Life is Short, Protect Your Asse(t)s

Life is Short, Protect Your Asse(t)s

Life is Short, Protect Your Asse(t)s

What a year for crisis communications, with the latest coming from Ashley Madison. The online dating service that helps people cheat on their spouses, boasting the tagline “Life is Short, Have An...

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Social Media & Authenticity Online: Preventing Slip Ups and Mistakes

Social Media & Authenticity Online: Preventing Slip Ups and Mistakes

Social Media & Authenticity Online: Preventing Slip Ups and Mistakes

Unfortunately, social media slip-ups do happen. You might have heard about the graphic US Airways whoopsie on Twitter. Or perhaps you are familiar with the more recent American Apparel flop, in which...

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Psychology of Color: How Color Affects Brand Perception

Psychology of Color: How Color Affects Brand Perception

Psychology of Color: How Color Affects Brand Perception

The logo is a key aspect in a brand’s marketing and advertising strategy. It is a symbol that represents your product or service, the front line of recognition that differentiates you from outside...

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How to Effectively Market Technology into Your Restaurant

How to Effectively Market Technology into Your Restaurant

How to Effectively Market Technology into Your Restaurant

In our Faster, Hypr, and health driven society consumers are starving for tech to be included in their dining experiences. To save time, they are dining in less frequently and choosing food operators...

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Google Panda 4.0

Google Panda 4.0

Google Panda 4.0

On May 20th, Google introduced another major update to their algorithm –Panda 4.0. Among the family of Google updates, Panda is specifically focused on identifying and promoting high-quality content...

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