From Nielsen Ratings to ComScore: The Evolving Landscape of TV Audience Measurement

From Nielsen Ratings to ComScore: The Evolving Landscape of TV Audience Measurement

From Nielsen Ratings to ComScore: The Evolving Landscape of TV Audience Measurement

TV audience ratings, the currency the industry uses for programming content and for buying and selling TV ads, have been around for over 65 years. In that time, average primetime audience ratings...

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Mid-Year Review: Digital Media Trends to Consider and Ditch

Mid-Year Review: Digital Media Trends to Consider and Ditch

Mid-Year Review: Digital Media Trends to Consider and Ditch

Every year, publications predict which trends the new year will bring. Now that we’re midway through 2017, we figured it was time for an update on which digital media trends your company should ditch...

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Second Screen's Super Bowl Recap II

Second Screen's Super Bowl Recap II

Second Screen's Super Bowl Recap II

A Super Bowl Recap

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Magazines Stepping Up to Show They’re Here to Stay

Magazines Stepping Up to Show They’re Here to Stay

Magazines Stepping Up to Show They’re Here to Stay

At Laneterralever we like to adhere to a healthy mix of traditional and digital advertising. That said, the predictions of the demise of traditional media outlets like magazines can’t be ignored...

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Media Pitch Like a Pro: What Journalists Want

Media Pitch Like a Pro: What Journalists Want

Media Pitch Like a Pro: What Journalists Want

 

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Media Buying and How it Works.

Media Buying and How it Works.

Media Buying and How it Works.

If a great commercial or advertisement appears on the air, and no one is there to see or hear it, does it make a sound? We don’t think so. Advertising takes more than making an awesome commercial...

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