TV audience ratings, the currency the industry uses for programming content and for buying and selling TV ads, have been around for over 65 years. In that time, average primetime audience ratings...
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Every year, publications predict which trends the new year will bring. Now that we’re midway through 2017, we figured it was time for an update on which digital media trends your company should ditch...
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A Super Bowl Recap
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At Laneterralever we like to adhere to a healthy mix of traditional and digital advertising. That said, the predictions of the demise of traditional media outlets like magazines can’t be ignored...
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If a great commercial or advertisement appears on the air, and no one is there to see or hear it, does it make a sound? We don’t think so. Advertising takes more than making an awesome commercial...
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