10 Key Digital Trends to Watch for in 2018

10 Key Digital Trends to Watch for in 2018

10 Key Digital Trends to Watch for in 2018

As 2018 begins, we know the one question on everyone's mind is “what will this new year bring?” Well, we have some good news for all you marketers! In this blog, we have summed up eMarketer’s article...

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How a Competitive Audit can Give Your Brand a Leg Up

How a Competitive Audit can Give Your Brand a Leg Up

How a Competitive Audit can Give Your Brand a Leg Up

A brand audit can take many different forms depending on the client or company, but is a beneficial practice for any brand, no matter how big or small.  Whether your brand is considering a rebrand,...

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Our Guide to Webinar Best Practices

Our Guide to Webinar Best Practices

Our Guide to Webinar Best Practices

It’s easy to understand the appeal of attending a webinar. You don’t have to waste time traveling, the session doesn’t require face-to-face interaction, and – if you’re savvy enough to do it on a...

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How to Protect Your Brand's Credibility in a World of Fake News

How to Protect Your Brand's Credibility in a World of Fake News

How to Protect Your Brand's Credibility in a World of Fake News

Fake news is everywhere, clogging social media feeds with clickbait headlines. So it should come as no surprise that in 2017, trust took a huge hit all around the world. According to the 2017 Edelman...

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Four Common Mistakes Companies Make When Marketing to Hispanic Millennials

Four Common Mistakes Companies Make When Marketing to Hispanic Millennials

Four Common Mistakes Companies Make When Marketing to Hispanic Millennials

Lumping all millennials together for your marketing strategy is bad. Same goes for Hispanic millennials — they’re not all the same and should be marketed to appropriately. LaneTerralever’s Brand...

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Q&A: What Your Company Needs to Know When Marketing to Hispanic Millennials

Q&A: What Your Company Needs to Know When Marketing to Hispanic Millennials

Q&A: What Your Company Needs to Know When Marketing to Hispanic Millennials

Is your company trying to market to Hispanic millennials? If you are batching the millennials into one group, you are likely missing marketing opportunities. With 27 percent of the country’s...

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5 Key Takeaways From the Mirren Live New York Conference

5 Key Takeaways From the Mirren Live New York Conference

5 Key Takeaways From the Mirren Live New York Conference

The Mirren Live New York conference, which took place earlier this month, offered a great mix of strategic, theoretical content as well as really actionable items that audience members could take...

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A Network Marketing Organization’s Best Weapon for Growth Online: Personalization

A Network Marketing Organization’s Best Weapon for Growth Online: Personalization

A Network Marketing Organization’s Best Weapon for Growth Online: Personalization

Network marketing organizations are masterful when it comes to building a brand image. And for good reason: A network’s sales force is drawn to and driven by the images created around the product...

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Pepsi's Greatest Show on Earth

Pepsi's Greatest Show on Earth

Pepsi's Greatest Show on Earth

“I believe hugely in advertising and blowing my own trumpet, beating the gongs, drums, etc., to attract attention to a show; but I never believed that any amount of advertising or energy would make a...

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The Importance of Brand Loyalty

The Importance of Brand Loyalty

The Importance of Brand Loyalty

Picture yourself at the grocery store. You know you need soda for a barbecue coming up. You always buy Pepsi, so you decide to stick with Pepsi. BUT, there’s a catch - you heard on the news about a...

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