Beyoncé Does it Right: My Thoughts on the 2018 Phoenix Digital Summit

Beyoncé Does it Right: My Thoughts on the 2018 Phoenix Digital Summit

Beyoncé Does it Right: My Thoughts on the 2018 Phoenix Digital Summit

Having never attended a digital advertising summit, I had grand expectations of what it would entail. I half envisioned a SXSW feel with a plethora of vendors, swag and music; what I got was not...

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Virtual Reality’s (VR) Influence on Advertising

Virtual Reality’s (VR) Influence on Advertising

Virtual Reality’s (VR) Influence on Advertising

We have heard a lot about virtual reality (VR) lately, but what does virtual reality mean for advertising? VR has grown by nearly 4 times this year and is expected to be a $120 Billion industry by...

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Six Digital Trends for 2016

Six Digital Trends for 2016

Six Digital Trends for 2016

We are already a few months into 2016 and have seen some of these trends begin to emerge. As marketers, we must stay up-to-date on digital trends and alter our marketing strategy to consider these....

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Challenges for Retailers in Virtual Reality

Challenges for Retailers in Virtual Reality

Challenges for Retailers in Virtual Reality

Whether you’re over-the-moon excited about it, or still skeptical of this leap in technology, I think it’s time we talk about virtual reality. I may have been avoiding the topic until now, as I’m...

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When Data Mining Becomes Too Much

When Data Mining Becomes Too Much

When Data Mining Becomes Too Much

With the widespread capabilities of Google Analytics across websites and pixel tracking through Facebook and beyond, we’ve nearly become obsessed with finding out as much as possible about our...

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Is the CXM Industry Missing the Mark?

Is the CXM Industry Missing the Mark?

Is the CXM Industry Missing the Mark?

In the customer experience management (CXM) industry, practitioners focus the bulk of their attention on gaining new customers. In today’s world, acquisition strategies are often focused on digital...

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Micro-Moments: Google's Latest Movement in Marketing

Micro-Moments: Google's Latest Movement in Marketing

Micro-Moments: Google's Latest Movement in Marketing

It’s no secret that Google has been paving the way for web-based improvements for a while now. Today, most marketers know those improvements to the web can often come hand-in-hand with opportunities...

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Making Sense of Scents in Sensory Marketing

Making Sense of Scents in Sensory Marketing

Making Sense of Scents in Sensory Marketing

Warm sugar cookies. Microwaved fish. Fresh roses. Can you imagine each scent?

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3 Tips to a Successful Product Launch

3 Tips to a Successful Product Launch

3 Tips to a Successful Product Launch

Product launch. Sending your baby out into the world can be a terrifying thought, but it doesn’t have to be. Anyone who has been working for months getting ready for a product launch knows the stress...

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Digital Divide: Fact or Fiction?

Digital Divide: Fact or Fiction?

Digital Divide: Fact or Fiction?

The “digital divide” is the gap between those who have ready access to tech products and services, and those who don’t. Specifically, when folks reference it they’re usually referring to the gap...

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