YouTube's New Monetization Policy

YouTube's New Monetization Policy

YouTube's New Monetization Policy

YouTube recently announced changes to its monetization program, the YouTube Partner Program. This recent change has driven the YouTube community into a frenzy. Why? Read on.

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Hacking The New Facebook Algorithm

Hacking The New Facebook Algorithm

Hacking The New Facebook Algorithm

On January 11, Facebook announced in a Newsroom post by vice president of News Feed Adam Mosseri and in an accompanying Facebook post from CEO Mark Zuckerberg that the social media platform would be...

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Facebook’s Video Distribution Update and Why It Matters To You!

Facebook’s Video Distribution Update and Why It Matters To You!

Facebook’s Video Distribution Update and Why It Matters To You!

Facebook recently announced an update to how videos are distributed as well as where ads are placed within videos. This update is expected to please users, and brands should see benefit as well.

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Fast Food Twitter is Empty Calories

Fast Food Twitter is Empty Calories

Fast Food Twitter is Empty Calories

One of my favorite reads this year was an article over at the Guardian titled “How the Sandwich Consumed Britain.” The title is self-explanatory: It’s a 40-year history about just how much Britain...

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How Banned Hashtags Could Lead to Instagram Shadowbanning

How Banned Hashtags Could Lead to Instagram Shadowbanning

How Banned Hashtags Could Lead to Instagram Shadowbanning

Were you planning on #adulting today? Well, not on Instagram you aren’t.

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A Beginner’s Guide: How to Organize Facebook Ad Campaigns

A Beginner’s Guide: How to Organize Facebook Ad Campaigns

A Beginner’s Guide: How to Organize Facebook Ad Campaigns

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Moms on Social Media: What Marketers Need to Know

Moms on Social Media: What Marketers Need to Know

Moms on Social Media: What Marketers Need to Know

It’s no secret — if you log onto Facebook, it’s likely you’ll see mothers posting photos of their kids, seekings parenting advice from other mothers, and connecting with old friends. According to...

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ICYMI: Facebook is Officially Serving Ads in Messenger

ICYMI: Facebook is Officially Serving Ads in Messenger

ICYMI: Facebook is Officially Serving Ads in Messenger

After a successful testing phase early this year, Facebook has officially announced that display ads in the Messenger app are now available for all brands globally.  As of July 11, the social...

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Should Brands on Social Media Get Clever? Survey Says...Probably Not

Should Brands on Social Media Get Clever? Survey Says...Probably Not

Should Brands on Social Media Get Clever? Survey Says...Probably Not

When it comes to social media for businesses, there’s an undeniable pressure to be funny and edgy. It’s become commonplace for brands on social media to join in on the current conversations sweeping...

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What is Social Engagement? The Key to Social Media Success

What is Social Engagement? The Key to Social Media Success

What is Social Engagement? The Key to Social Media Success

When brands first began using social media to connect with fans, all they had to do was create a new post and their followers would be able to see their content. However, as social media continues to...

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