Brands are nothing without their audiences. Understanding how to reach its target audience can be the difference between a brand that is “just getting by” and one that is successful.
Jon Lewis is the Vice President of Social Media at LaneTerralever. He assists brands in understanding their audiences and applies that information to social media campaigns that build deep, meaningful relationships. According to Jon, there are two brands he believes to be experts at knowing just how to hit home with their audiences.