November 6, 2013 | By: Elise Gould | 1 min read

LaneTerralever's work with IZOD IndyCar is showcased in the second installment of the 2013 SoDA Report by the Global Society for Digital Marketing Innovators.

IndyCar partnered with LaneTerralever to create a fresh, interactive and attractive website and increase engagement and traffic for theracing series. The brand saw an increase of 0 to 18MM impressions on Facebook. Additionally, Indycar.com visitors spent 3.5 percent more time on the new website and 35 percent of their traffic was from new visitors.

SoDA  serves as a network and voice for entrepreneurs and innovators around the globe who are creating the future of marketing and digital experiences. Released in late October 2013, the SoDA Report contains thought leadership pieces, insightful interviews and truly inventive work for top brands.

"SoDA’s elite membership, partners and other industry leaders provide their latest insights into digital innovation and the blurring borders of digital marketing, customer service and product design,” SoDA Board Chair and CEO of IQ Tony Quin said.

Higher Education In 2020 - Marketing To Non-Traditional Students

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