Finding the Right Balance of Helping and Selling on Social

October 25, 2013 | By: Raj Dubey |

Social media can be a great asset to your company’s digital marketing strategy, but only if you learn how to use it correctly. More often than not, brands make the mistake of pushing their products and services too much on their social sites, causing severed connections with their audience.

 Terralever’s Director of Social Media John Lewis is in charge of helping companies to engage with their audience to create deep, meaningful relationships and use social media to monitor what is being said about their brand. After working in the industry for many years, Jon has discovered that the best way earn the right to try to sell your product or service to your online audience is to first share content that is helpful, entertaining and engaging.

 

 

 

Do you agree with Jon? 

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