Matt Gunson on Jobs-to-be-Done Radio

April 18, 2014 | By: Adnan Muhammad |

Earlier this month I interviewed LaneTerralever's Matt Gunson regarding Jobs to be Done (JTBD). Previously in April, Matt was also a guest on JTBD Radio where he talked about how he discovered JTBD and how he sees JTBD's value in marketing and advertising.

If you found JTBD to be interesting and are wanting to learn more listen to the JTBD Radio podcast below, or by visiting the original post on

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