The Role of Social Media in the Purchase Process

November 1, 2013 | By: Raj Dubey |

Social media benefits companies in a variety of ways, including allowing them to monitor what is being said about their brand and keeping an eye on their competitors. But, social media can also play integral role in guiding consumers to make a purchase.

Terralever’s Director of Social Media Jon Lewis assists companies in creating social media strategies, managing their online reputations and making connections with their audiences. He shares his thoughts on social media’s role in the purchase process.





Have you witnessed your company’s social media play a role in the purchase process? Share your story.

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