Trend Review: Internet Meets IRL

Trend Review: Internet Meets IRL

Trend Review: Internet Meets IRL

Here at LaneTerralever we make it a point to keep an eye on emerging trends, and in recent months we’ve noticed a number of unique movements that point to an especially exciting market shift: The...

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CMO Survey on Social Media: Keeping the Faith

CMO Survey on Social Media: Keeping the Faith

CMO Survey on Social Media: Keeping the Faith

Since 2008 the CMO Survey has been conducted by Duke’s Fuqua School of Business (with sponsorship by McKinsey & Company and the AMA). As the marketing landscape evolves, so do the questions asked of...

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The Business Owner’s Guide to Local Listings

The Business Owner’s Guide to Local Listings

The Business Owner’s Guide to Local Listings

Let’s take a quick stroll down memory lane: The year is 1996. Clinton is in office, Seinfeld and Friends are must-watches on TV, and everyone is obnoxiously doing the Macarena. You may or may not...

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Strengthen Your Brand-Consumer Relationship with Crowdsourcing

Strengthen Your Brand-Consumer Relationship with Crowdsourcing

Strengthen Your Brand-Consumer Relationship with Crowdsourcing

Is your brand’s relationship with your customer a one-way street? Do you find yourself doing all the talking? With evolving technology and increased brand engagement, the consumer’s voice is louder...

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Matt Gunson on Jobs-to-be-Done Radio

Matt Gunson on Jobs-to-be-Done Radio

Matt Gunson on Jobs-to-be-Done Radio

Earlier this month I interviewed LaneTerralever's Matt Gunson regarding Jobs to be Done (JTBD). Previously in April, Matt was also a guest on JTBD Radio where he talked about how he discovered JTBD...

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Interview with Matt Gunson on Applying JTBD Methodology to Marketing Strategy

Interview with Matt Gunson on Applying JTBD Methodology to Marketing Strategy

Interview with Matt Gunson on Applying JTBD Methodology to Marketing Strategy

The Innovator's Solution by Clayton Christensen

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Six Practices for the Ethical Marketer

Six Practices for the Ethical Marketer

Six Practices for the Ethical Marketer

What does it mean to be an ethical marketer? Right now, the marketing community is hearing cries for un-photoshopped models and less intrusive ads. There are questions of propagating stereotypes,...

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