Category Archive for Strategy 2

‘Cause marketing’ has become so commonplace that simply aligning with a cause and making monetary donations is no longer enough to impress customers. Customers are experiencing a sense of...

In PR there is a thin line between using sensationalism for building suspense and excitement, and the final product delivered. Last Sunday, millions of Americans were disappointed after tuning in to...

At Laneterralever we like to adhere to a healthy mix of traditional and digital advertising. That said, the predictions of the demise of traditional media outlets like magazines can’t be ignored...

What is a pirate's favorite piece of marketing content?

The message comes in a variety of neatly packed phrases: “fail fast,” “failure is a gift,” “embrace failure.” What is this hype all about, and why is failure so in right now? Failure is nodded to as...

It’s been drilled in our heads from the time we started pre-school: “You’re unique, and there is nobody else in the world just like you.” Today’s modern market is finally following suit and it seems...

The logo is a key aspect in a brand’s marketing and advertising strategy. It is a symbol that represents your product or service, the front line of recognition that differentiates you from outside...

In the midst of the success of the ALS ice bucket challenge, we decided to break down the marketing ingredients that have made the online media movement such a hit. What is it exactly that makes this...

Pigeons, Pandas, and Penguins, oh my! Google’s newest algorithm has been released and it is providing more useful, relevant and accurate local search results. The update, which has attracted the...