Make the Most of Your Company’s Cause Marketing

Make the Most of Your Company’s Cause Marketing

Make the Most of Your Company’s Cause Marketing

‘Cause marketing’ has become so commonplace that simply aligning with a cause and making monetary donations is no longer enough to impress customers. Customers are experiencing a sense of...

Read More

Looks Like Discovery Might Be Eaten Alive After This One

Looks Like Discovery Might Be Eaten Alive After This One

Looks Like Discovery Might Be Eaten Alive After This One

In PR there is a thin line between using sensationalism for building suspense and excitement, and the final product delivered. Last Sunday, millions of Americans were disappointed after tuning in to...

Read More

Magazines Stepping Up to Show They’re Here to Stay

Magazines Stepping Up to Show They’re Here to Stay

Magazines Stepping Up to Show They’re Here to Stay

At Laneterralever we like to adhere to a healthy mix of traditional and digital advertising. That said, the predictions of the demise of traditional media outlets like magazines can’t be ignored...

Read More

Laughter is the Greatest Form of Advertising

Laughter is the Greatest Form of Advertising

Laughter is the Greatest Form of Advertising

What is a pirate's favorite piece of marketing content?

Read More

How to Master the Art of Failure for Marketing

How to Master the Art of Failure for Marketing

How to Master the Art of Failure for Marketing

The message comes in a variety of neatly packed phrases: “fail fast,” “failure is a gift,” “embrace failure.” What is this hype all about, and why is failure so in right now? Failure is nodded to as...

Read More

Marketing to the Senses: Exploring the Realm of Sensory Marketing

Marketing to the Senses: Exploring the Realm of Sensory Marketing

Marketing to the Senses: Exploring the Realm of Sensory Marketing

Read More

One Size Fits All is No More: Reaching Peaks with Product Personalization

One Size Fits All is No More: Reaching Peaks with Product Personalization

One Size Fits All is No More: Reaching Peaks with Product Personalization

It’s been drilled in our heads from the time we started pre-school: “You’re unique, and there is nobody else in the world just like you.” Today’s modern market is finally following suit and it seems...

Read More

Psychology of Color: How Color Affects Brand Perception

Psychology of Color: How Color Affects Brand Perception

Psychology of Color: How Color Affects Brand Perception

The logo is a key aspect in a brand’s marketing and advertising strategy. It is a symbol that represents your product or service, the front line of recognition that differentiates you from outside...

Read More

The ALS Ice Bucket Challenge Campaign and Why It's So Successful

The ALS Ice Bucket Challenge Campaign and Why It's So Successful

The ALS Ice Bucket Challenge Campaign and Why It's So Successful

In the midst of the success of the ALS ice bucket challenge, we decided to break down the marketing ingredients that have made the online media movement such a hit. What is it exactly that makes this...

Read More

Google Pigeon Algorithm Is Here, and It’s Changing the Game.

Google Pigeon Algorithm Is Here, and It’s Changing the Game.

Google Pigeon Algorithm Is Here, and It’s Changing the Game.

Pigeons, Pandas, and Penguins, oh my! Google’s newest algorithm has been released and it is providing more useful, relevant and accurate local search results. The update, which has attracted the...

Read More
1 2 3
1 2 3