#LTBelieves: Food Drive for St. Mary's Food Bank Alliance

#LTBelieves: Food Drive for St. Mary's Food Bank Alliance

#LTBelieves: Food Drive for St. Mary's Food Bank Alliance

“You cannot feed the hungry on statistics.”

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3 Tips to a Successful Product Launch

3 Tips to a Successful Product Launch

3 Tips to a Successful Product Launch

Product launch. Sending your baby out into the world can be a terrifying thought, but it doesn’t have to be. Anyone who has been working for months getting ready for a product launch knows the stress...

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Breathe Life into your Public Relations Story: How to Make Your Pitch Extraordinary

Breathe Life into your Public Relations Story: How to Make Your Pitch Extraordinary

PR practitioner: Knock knock.

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Employee Spotlight: Scott Patten

Employee Spotlight: Scott Patten

Meet Scott Patten: a marketing strategist, golf-lover, Ironman finisher and this month’s LaneTerralever Employee Spotlight.

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The new "BOGO": Buy-One-Give-One

The new "BOGO": Buy-One-Give-One

The new "BOGO": Buy-One-Give-One

It’s true many consumers voice sentiments for “green,” “charitable,” or “morally-focused” products and services. But, those same consumers are often too lazy, too strapped for cash, or too busy to...

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Five Big Mistakes in Multicultural Marketing

Five Big Mistakes in Multicultural Marketing

Five Big Mistakes in Multicultural Marketing

Multicultural audiences have become the fastest growing segment of consumers, with a growing demographic of more than 2.3 million people per year. According to Forbes, by 2042 no single ethic group...

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Employee Spotlight: Todd Bromley

Employee Spotlight: Todd Bromley

A lover of fresh water fishing and the great outdoors, Todd isn’t the type of guy you’d expect to find in a big desert city. But that’s just one surprising factoid that makes him such a great asset...

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3 Creative Ways to Amp-Up your PR Game

3 Creative Ways to Amp-Up your PR Game

Public relations goes beyond communication. It has evolved from media pitching and news clippings to full-on storytelling and creative showcasing. As today’s PR professionals strive to set themselves...

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Mastering the Art of Brand Activation at Events

Mastering the Art of Brand Activation at Events

Mastering the Art of Brand Activation at Events

Brand activation through event marketing is a major asset in the PR industry that allows brands to generate a physical presence at events attended by consumers of the their target audience. These...

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Instagram and the Great Outdoors

Instagram and the Great Outdoors

Instagram and the Great Outdoors

Few activities have shaped the image of ideal American traditions like that of outdoor exploration. Whether hunting , fishing, or just enjoying nature's beauty, the industry and way of life can be...

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