Using Snapchat for Your Brand

Using Snapchat for Your Brand

Using Snapchat for Your Brand

What is Snapchat?

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The Importance of Focusing on the Customer Journey

The Importance of Focusing on the Customer Journey

The Importance of Focusing on the Customer Journey

Our modern world is being devoured and shaped by the new Millennials that define every facet of our lives with their own terms and conditions. Yet, many of us marketers, old style and rigid to some...

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Employee Spotlight: Deston Hand

Employee Spotlight: Deston Hand

Employee Spotlight: Deston Hand

Everyone in the office knows Deston. She is the first person you see when you walk in LaneTerralever’s doors, she organizes all of the office and volunteer events and best of all - she orders all of...

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Is That SEO You're Breathing?

Is That SEO You're Breathing?

Is That SEO You're Breathing?

Does trying to rank for your top keywords feel like this?

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SoLoMo Series, Part II: Facebook

SoLoMo Series, Part II: Facebook

SoLoMo Series, Part II: Facebook

Welcome back to the SoLoMo series, where we'll be running through the latest in social, local, and mobile search. By taking a deeper look at each of the industry titans, we'll decipher what 2015...

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Data and Analytics: A Breakdown on Reporting

Data and Analytics: A Breakdown on Reporting

Data and Analytics: A Breakdown on Reporting

At LaneTerralever, we’ve created a tight-knit team of specialists who work together to design and execute acquisition campaigns for our clients. One of our in-house service lines that is part of the...

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Employee Spotlight: Nick Dan-Bergman

Employee Spotlight: Nick Dan-Bergman

Employee Spotlight: Nick Dan-Bergman

Meet Nick Dan-Bergman, LaneTerralever’s awesome Business Solutions Manager. Nick is a native New Yorker and the first generation of his Swedish family to be born in the United States. Eight years...

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The Importance of Quality

The Importance of Quality

The Importance of Quality

You take out your phone and try to load an app, the app doesn’t load and the phone freezes up. If you’re like me, you get frustrated with the phone or the app and don’t think about all the times in...

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Did Somebody Say Acquisition Marketing?

Did Somebody Say Acquisition Marketing?

Did Somebody Say Acquisition Marketing?

The evolution of digital marketing has been a wild ride! Picture by Kevin Dooley used under CC license.

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SoLoMo Series, Part I: Alphabet

SoLoMo Series, Part I: Alphabet

SoLoMo Series, Part I: Alphabet

For the past two years here on the LT blog, I’ve had the fortune of writing about almost anything mildly related to the world of marketing. There’s been bitcoin and burritos, Ello and Missy Elliot,...

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