Intern Spotlight: Saloni Shah

Intern Spotlight: Saloni Shah

Intern Spotlight: Saloni Shah

Every summer we have new faces around the office mainly due to the influx of interns. Instead of focusing our August employee spotlight on a full-time employee, I selected our Development Intern,...

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Tips to Become a Confident Public Speaker

Tips to Become a Confident Public Speaker

Tips to Become a Confident Public Speaker

Whether you are speaking in front of 100 of your fellow coworkers or giving a big presentation in front of your top client, how you speak can make a huge impact on how others perceive you. While some...

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Maybe You Should Just "Suck Less, and Ask for More Reviews”?

Maybe You Should Just "Suck Less, and Ask for More Reviews”?

Maybe You Should Just "Suck Less, and Ask for More Reviews”?

Photo from AZIMA

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Tips on Working with Social Influencers

Tips on Working with Social Influencers

Tips on Working with Social Influencers

Influencer marketing is a great and cost-effective way for brands to reach potential buyers. Influencers have a large audience reach and their audience actually trusts their messages. Advertisers...

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Employee Spotlight: Jamie Abbruscato

Employee Spotlight: Jamie Abbruscato

Employee Spotlight: Jamie Abbruscato

If you ask anyone in the office to describe Jamie Abbruscato, you would hear about his high energy, his vivaciousness, his success as an account manager and so much more! Jamie has worked at...

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Marketing Lessons We Can Learn From Pokémon Go

Marketing Lessons We Can Learn From Pokémon Go

Marketing Lessons We Can Learn From Pokémon Go

If you haven’t heard about Pokémon Go by now, it is about time you do. Pokémon Go is an augmented reality mobile app game made by Nintendo in which users play as Pokémon trainers to capture and...

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Virtual Reality’s (VR) Influence on Advertising

Virtual Reality’s (VR) Influence on Advertising

Virtual Reality’s (VR) Influence on Advertising

We have heard a lot about virtual reality (VR) lately, but what does virtual reality mean for advertising? VR has grown by nearly 4 times this year and is expected to be a $120 Billion industry by...

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Using Snapchat for Your Brand

Using Snapchat for Your Brand

Using Snapchat for Your Brand

What is Snapchat?

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The Importance of Focusing on the Customer Journey

The Importance of Focusing on the Customer Journey

The Importance of Focusing on the Customer Journey

Our modern world is being devoured and shaped by the new Millennials that define every facet of our lives with their own terms and conditions. Yet, many of us marketers, old style and rigid to some...

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Employee Spotlight: Deston Hand

Employee Spotlight: Deston Hand

Employee Spotlight: Deston Hand

Everyone in the office knows Deston. She is the first person you see when you walk in LaneTerralever’s doors, she organizes all of the office and volunteer events and best of all - she orders all of...

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