Understand Your Audience – The Brands that Get It

Understand Your Audience – The Brands that Get It

Understand Your Audience – The Brands that Get It

Brands are nothing without their audiences. Understanding how to reach its target audience can be the difference between a brand that is “just getting by” and one that is successful.

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Marketing in 5: Shane Barnhill on the Future of Social Media

Marketing in 5: Shane Barnhill on the Future of Social Media

Marketing in 5: Shane Barnhill on the Future of Social Media

Shane Barnhill is the Director of Digital Philanthropy for the Phoenix Children's Hospital Foundation. He is also the Founder and Editor-in-Chief of The Snap Download, and has over 18 years of...

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2013 SoDA Report Features LaneTerralever

2013 SoDA Report Features LaneTerralever

LaneTerralever's work with IZOD IndyCar is showcased in the second installment of the 2013 SoDA Report by the Global Society for Digital Marketing Innovators.

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Marketing in 5: Aseem Chandra on the Future of Mobile Commerce

Marketing in 5: Aseem Chandra on the Future of Mobile Commerce

Marketing in 5: Aseem Chandra on the Future of Mobile Commerce

Aseem Chandra is vice president of the Adobe Experience Manager and Adobe Target business. Bringing 20 years of experience to the Adobe team, Aseem is in charge of messaging and positioning, sales...

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The Importance of Doing Mobile Right - And the Sites That Are Failing Miserably at It

The Importance of Doing Mobile Right - And the Sites That Are Failing Miserably at It

The Importance of Doing Mobile Right - And the Sites That Are Failing Miserably at It

Since late 2012, we at Terralever have seen an overwhelming shift in mobile expectations for websites.  A year ago, clients were telling us that mobile was a nice little something to have.  Now, some...

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The Role of Social Media in the Purchase Process

The Role of Social Media in the Purchase Process

The Role of Social Media in the Purchase Process

Social media benefits companies in a variety of ways, including allowing them to monitor what is being said about their brand and keeping an eye on their competitors. But, social media can also play...

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Google’s Latest Algorithm Update Changes Nothing. And Everything.

Google’s Latest Algorithm Update Changes Nothing. And Everything.

Google’s Latest Algorithm Update Changes Nothing. And Everything.

By now you should have heard about Google’s new Hummingbird update. Its new-and-improved self comes with Knowledge Graph updates, improved mobile searches, and an emphasis on natural conversation in...

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Marketing In 5: Nick Contaldo on the Future of Creative Culture

Marketing In 5: Nick Contaldo on the Future of Creative Culture

Marketing In 5: Nick Contaldo on the Future of Creative Culture

Nick Contaldo is the senior manager of product design and experience at Infusionsoft. With 12+ years of experience in the industry, Nick is an expert in user-experience, interaction design, front and...

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Marketing in 5: Ann Handley on the Future of Content Marketing

Marketing in 5: Ann Handley on the Future of Content Marketing

Marketing in 5: Ann Handley on the Future of Content Marketing

As chief content officer of MarketingProfs, Ann Handley is an expert in building relationships for organizations and individuals through creating and managing digital content.

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Finding the Right Balance of Helping and Selling on Social

Finding the Right Balance of Helping and Selling on Social

Finding the Right Balance of Helping and Selling on Social

Social media can be a great asset to your company’s digital marketing strategy, but only if you learn how to use it correctly. More often than not, brands make the mistake of pushing their products...

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