Earlier this month I interviewed LaneTerralever's Matt Gunson regarding Jobs to be Done (JTBD). Previously in April, Matt was also a guest on JTBD Radio where he talked about how he discovered JTBD...
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I feel compelled to begin by stating that I have never owned, nor plan to own, a bitcoin. I have a fairly pedestrian knowledge of how they function, even though I’ve been looking into them for the...
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Quality Assurance is often treated as the source of good quality in and of itself. That philosophy turns out to be a surprisingly flawed one. After taking our own lumps on the subject of quality...
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If you’re among the ranks of the standard American commuter, your morning routine is probably worthy of an Olympic medal. Between sips of too-hot coffee you somehow make it out the door with cell...
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The Innovator's Solution by Clayton Christensen
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What does it mean to be an ethical marketer? Right now, the marketing community is hearing cries for un-photoshopped models and less intrusive ads. There are questions of propagating stereotypes,...
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The year is 2014, and America is on edge. Consumers are still working to recover from the recession, job cuts, and the housing collapse. There’s a fear of rising international powers, exploitation of...
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It’s been a busy last few months for brands in social media. First we saw record levels of interaction during the Super Bowl, only to watch those records be shattered during awards season in...
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