When you were younger what did you always dream of becoming when you grew up? Was it an Astronaut? A Doctor? A Digital Project Manager (DPM)? If the third one rings a bell you and Larissa Scordato have nothing in common. LaneTerrale...
Read moreListen. Remember that? This past March, the World Wide Web turned 25 years old. Dial up is a thing of the past, as are pages that faded onto the screen in the time it takes to make (and perhaps consume) a PB&J sandwich. In just 25 ...
Read moreWhat does it mean to be an ethical marketer? Right now, the marketing community is hearing cries for un-photoshopped models and less intrusive ads. There are questions of propagating stereotypes, advertising to children, and creating a...
Read moreThe year is 2014, and America is on edge. Consumers are still working to recover from the recession, job cuts, and the housing collapse. There’s a fear of rising international powers, exploitation of personal data, natural disasters,...
Read moreIt’s been a busy last few months for brands in social media. First we saw record levels of interaction during the Super Bowl, only to watch those records be shattered during awards season in Hollywood weeks later. Arby’s hit a real...
Read moreWe’ve talked before about the trend of “unplugging.” In our digitally saturated culture, it’s not uncommon to hear about individuals trying to escape the endless beeps and buzzes of phones and computers in order to reconnect wi...
Read moreIce Cube’s a Pimp. That’s what Ice Cube imagined would be lit up on the side of the Goodyear Blimp in his single, “It Was A Good Day.” So how did four friends, a crowdsourcing campaign and the power of Twitter help make his Goo...
Read moreWith over 30 million paid subscribers in the US and stock prices floating around the $350-400 range, Netflix is soaring above its competition. The video-streaming service has become a giant in its industry, even competing against tradi...
Read more“True personalization of customer experience will stop being reserved for a select few and will need to become an operational principle for any marketer who wants to remain relevant in an increasingly fragmented and regulated envir...
Read moreWhile visiting Chipotle recently, I came across something I hadn’t seen before. No, it wasn’t the awe-inspiring quesarito. It was something subtler. Featured on my fountain drink was an ad for “Farmed and Dangerous”, a four-par...
Read more
