Don’t Sell, Entertain: The Effectiveness of Entertaining Ads

Don’t Sell, Entertain: The Effectiveness of Entertaining Ads

Don’t Sell, Entertain: The Effectiveness of Entertaining Ads

Don’t Sell. Entertain.

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The "Need for Speed" Mentality Changes the World of Marketing and Advertising

The "Need for Speed" Mentality Changes the World of Marketing and Advertising

The "Need for Speed" Mentality Changes the World of Marketing and Advertising

The breakneck speed of life has consumers demanding instant access and instant gratification. Busy lives have fuelled the rise of “need it now” and “why wait?” Some call this new trend the FSTR HYPR...

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U.S. Hispanics and Mother’s Day: Two Opportunities for Celebration

U.S. Hispanics and Mother’s Day: Two Opportunities for Celebration

U.S. Hispanics and Mother’s Day: Two Opportunities for Celebration

Mother’s Day. El Día de la Madre.

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Is flextime the answer to work-life balance?

Is flextime the answer to work-life balance?

Is flextime the answer to work-life balance?

It’s no secret that Americans know how to put in the hours. “Work hard, play hard,” as the saying goes. While we’re very good at working, we might not be so good at playing. America is often named as...

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17 Pivotal Statistics about Adults on Facebook

17 Pivotal Statistics about Adults on Facebook

17 Pivotal Statistics about Adults on Facebook

After “The Social Network” film was released, the Facebook startup story became common knowledge. The film highlighted Mark Zuckerberg, Harvard roommates, California, legal disputes, billionaires and...

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Reaching the Baby Boomers Online

Reaching the Baby Boomers Online

Reaching the Baby Boomers Online

Over the course of this year, the youngest of the Baby Boomers (born in 1964) will turn 50. This unique generation makes up approximately one-third of the US adult population and holds a hefty bit of...

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The State of Content Marketing Jobs & Hiring in 2014

The State of Content Marketing Jobs & Hiring in 2014

The State of Content Marketing Jobs & Hiring in 2014

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Intern View: How to Cultivate Potential

Intern View: How to Cultivate Potential

Intern View: How to Cultivate Potential

During my final semester at Arizona State University, I've been fortunate enough to intern for the public relations team at LaneTerralever, one of Phoenix’s largest marketing agencies. The crazy...

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Crafting an Online Marketing Budget

Crafting an Online Marketing Budget

Crafting an Online Marketing Budget

Does your day-to-day consist of you browsing your News Feed on Facebook? Do you scroll your Timeline on Twitter looking for the next great piece of content to Re-tweet? Do you Google or Bing...

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Going Green: How to Reach the Eco-friendly Consumer

Going Green: How to Reach the Eco-friendly Consumer

Going Green: How to Reach the Eco-friendly Consumer

‘Green’ was once a term used only by a select minority. However, due to significant social and political support, consumers across the nation are quickly integrating earth-friendly products into...

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