LaneTerralever Blog

Don’t Sell. Entertain.

The breakneck speed of life has consumers demanding instant access and instant gratification. Busy lives have fuelled the rise of “need it now” and “why wait?” Some call this new trend the FSTR HYPR...

Mother’s Day. El Día de la Madre.

It’s no secret that Americans know how to put in the hours. “Work hard, play hard,” as the saying goes. While we’re very good at working, we might not be so good at playing. America is often named as...

After “The Social Network” film was released, the Facebook startup story became common knowledge. The film highlighted Mark Zuckerberg, Harvard roommates, California, legal disputes, billionaires and...

Over the course of this year, the youngest of the Baby Boomers (born in 1964) will turn 50. This unique generation makes up approximately one-third of the US adult population and holds a hefty bit of...

During my final semester at Arizona State University, I've been fortunate enough to intern for the public relations team at LaneTerralever, one of Phoenix’s largest marketing agencies. The crazy...

Does your day-to-day consist of you browsing your News Feed on Facebook? Do you scroll your Timeline on Twitter looking for the next great piece of content to Re-tweet? Do you Google or Bing...

‘Green’ was once a term used only by a select minority. However, due to significant social and political support, consumers across the nation are quickly integrating earth-friendly products into...