Brands are nothing without their audiences. Understanding how to reach its target audience can be the difference between a brand that is “just getting by” and one that is successful. Jon Lewis is the Vice President of Social Media ...
Read moreShane Barnhill is the Director of Digital Philanthropy for the Phoenix Children’s Hospital Foundation. He is also the Founder and Editor-in-Chief of The Snap Download, and has over 18 years of experience across marketing com...
Read moreLaneTerralever’s work with IZOD IndyCar is showcased in the second installment of the 2013 SoDA Report by the Global Society for Digital Marketing Innovators. IndyCar partnered with LaneTerralever to create a fresh, interactive ...
Read moreAseem Chandra is vice president of the Adobe Experience Manager and Adobe Target business. Bringing 20 years of experience to the Adobe team, Aseem is in charge of messaging and positioning, sales enablement and training, pricing and i...
Read moreSince late 2012, we at Terralever have seen an overwhelming shift in mobile expectations for websites. A year ago, clients were telling us that mobile was a nice little something to have. Now, some sort of mobile readiness is a cor...
Read moreSocial media benefits companies in a variety of ways, including allowing them to monitor what is being said about their brand and keeping an eye on their competitors. But, social media can also play integral role in guiding consumers t...
Read moreBy now you should have heard about Google’s new Hummingbird update. Its new-and-improved self comes with Knowledge Graph updates, improved mobile searches, and an emphasis on natural conversation in search queries. But here’s the c...
Read moreNick Contaldo is the senior manager of product design and experience at Infusionsoft. With 12+ years of experience in the industry, Nick is an expert in user-experience, interaction design, front and back-end development, marketing ca...
Read moreAs chief content officer of MarketingProfs, Ann Handley is an expert in building relationships for organizations and individuals through creating and managing digital content. Over the past few years, digital content marketing has take...
Read moreSocial media can be a great asset to your company’s digital marketing strategy, but only if you learn how to use it correctly. More often than not, brands make the mistake of pushing their products and services too much on their soci...
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