The whispers began on April 24th when Google+’s primary caregiver Vic Gundotra announced he would be leaving the company. The “social layer” Google+ started out on rocky turf and has been fighting an uphill battle ever since. Its...
Read moreThe well-embraced and laughingly accepted assessment of marketing made by John Wanamaker “Half the money I spend on advertising is wasted; the trouble is I don’t know which half” was thought to be silenced once and for all wi...
Read moreLast month, the Court of Justice of the European Union announced that European citizens have a “right to be forgotten” (“RTF”) by search engines. According to the ruling, search engines must remove any information deemed “ina...
Read moreAt the close of 2013, Adobe and Econsultancy surveyed over 2,500 marketers and digital professionals regarding digital marketing trends for the coming year. The results point to a continued surge of interest in the digital frontier, as...
Read moreOn May 20th, Google introduced another major update to their algorithm –Panda 4.0. Among the family of Google updates, Panda is specifically focused on identifying and promoting high-quality content that is useful for visitors, while...
Read more“I never saw a purple cow,” wrote Gelett Burgess in 1897. Well, we’ve seen one, and we’ve decided to adopt her as the newest member of our Denver office. Unfortunately, we’re just not sure what to put on her nametag. That’s...
Read moreSince 2008 the CMO Survey has been conducted by Duke’s Fuqua School of Business (with sponsorship by McKinsey & Company and the AMA). As the marketing landscape evolves, so do the questions asked of marketing leaders, 88% of whic...
Read moreIt’s 3 days before your mother’s birthday. There is a nice coat that you know she’s been dying to have. You live right down the street from a shopping mall, but you know you can find the coat for sale online…and look it’s...
Read moreReally, it’s getting old. It’s true that in the early days digital marketing was the wild child in the marketing world, always experimenting with bizarre banner ads and keyword-stuffed webpages. In recent years, however, the ca...
Read moreLet’s take a quick stroll down memory lane: The year is 1996. Clinton is in office, Seinfeld and Friends are must-watches on TV, and everyone is obnoxiously doing the Macarena. You may or may not have had a personal computer, but if ...
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