The Appropriate Way to Handle "Showrooming"

The Appropriate Way to Handle "Showrooming"

The Appropriate Way to Handle "Showrooming"

Showrooming is when a customer browses the shelves of a physical store to learn about or test a product, but will ultimately purchase the product elsewhere, usually online and for a better price....

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How Brands are Taking Social Responsibility by Stepping Up and Reaching Out

How Brands are Taking Social Responsibility by Stepping Up and Reaching Out

How Brands are Taking Social Responsibility by Stepping Up and Reaching Out

“Social r esponsibility” is a common chant amongst protesters and activists, but what does it have to with your marketing strategy? And what does it mean to your consumer? Consumers are mindful of...

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Niche Apps are the Future of Social Media

Niche Apps are the Future of Social Media

Niche Apps are the Future of Social Media

A few years back, those plugged into the tech world began to notice the steady rise of niche social platforms. Sure enough, the trend followed through and we’re now seeing mobile micro-communities...

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US Social Networking 2014 Mintel Report Highlights

US Social Networking 2014 Mintel Report Highlights

US Social Networking 2014 Mintel Report Highlights

Love social media? We’ve already shared what CMOs have to say about social media. Today, we’ve compiled the hot points from Mintel’s 2014 Social Media US report. Get the latest insight on how social...

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Name Our Purple Cow Winner Announced

Name Our Purple Cow Winner Announced

Name Our Purple Cow Winner Announced

Last month we asked you to name our purple cow. Today, our bright-colored bovine gets her nametag.

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Is Google+ really on the verge of death? Getting to the Bottom of the Rumors

Is Google+ really on the verge of death? Getting to the Bottom of the Rumors

Is Google+ really on the verge of death? Getting to the Bottom of the Rumors

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Last Decade: Last Click

Last Decade: Last Click

Last Decade: Last Click

The well-embraced and laughingly accepted assessment of marketing made by John Wanamaker “Half the money I spend on advertising is wasted; the trouble is I don't know which half” was thought to be...

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Is the EU’s “Right To Be Forgotten” Ruling the Next Step in Internet Censorship?

Is the EU’s “Right To Be Forgotten” Ruling the Next Step in Internet Censorship?

Is the EU’s “Right To Be Forgotten” Ruling the Next Step in Internet Censorship?

Last month, the Court of Justice of the European Union announced that European citizens have a “right to be forgotten” (“RTF”) by search engines. According to the ruling, search engines must remove...

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The Latest in Digital: Econsultancy Digital Trends 2014

The Latest in Digital: Econsultancy Digital Trends 2014

The Latest in Digital: Econsultancy Digital Trends 2014

At the close of 2013, Adobe and Econsultancy surveyed over 2,500 marketers and digital professionals regarding digital marketing trends for the coming year. The results point to a continued surge of...

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Google Panda 4.0

Google Panda 4.0

Google Panda 4.0

On May 20th, Google introduced another major update to their algorithm –Panda 4.0. Among the family of Google updates, Panda is specifically focused on identifying and promoting high-quality content...

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