LaneTerralever Blog

Showrooming is when a customer browses the shelves of a physical store to learn about or test a product, but will ultimately purchase the product elsewhere, usually online and for a better price....

“Social r esponsibility” is a common chant amongst protesters and activists, but what does it have to with your marketing strategy? And what does it mean to your consumer? Consumers are mindful of...

A few years back, those plugged into the tech world began to notice the steady rise of niche social platforms. Sure enough, the trend followed through and we’re now seeing mobile micro-communities...

Love social media? We’ve already shared what CMOs have to say about social media. Today, we’ve compiled the hot points from Mintel’s 2014 Social Media US report. Get the latest insight on how social...

Last month we asked you to name our purple cow. Today, our bright-colored bovine gets her nametag.

The well-embraced and laughingly accepted assessment of marketing made by John Wanamaker “Half the money I spend on advertising is wasted; the trouble is I don't know which half” was thought to be...

Last month, the Court of Justice of the European Union announced that European citizens have a “right to be forgotten” (“RTF”) by search engines. According to the ruling, search engines must remove...

At the close of 2013, Adobe and Econsultancy surveyed over 2,500 marketers and digital professionals regarding digital marketing trends for the coming year. The results point to a continued surge of...

On May 20th, Google introduced another major update to their algorithm –Panda 4.0. Among the family of Google updates, Panda is specifically focused on identifying and promoting high-quality content...