Marketing to Dads: Parents on Facebook

Marketing to Dads: Parents on Facebook

Marketing to Dads: Parents on Facebook

In the world of Facebook marketing, dads are often forgotten. This may be due to the fact that women are the dominant users when it comes to Facebook. According to the Pew Research Center, 81 percent...

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The Hurdles of the Modern Workplace

The Hurdles of the Modern Workplace

The Hurdles of the Modern Workplace

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Hispanic Heritage Month is for Connecting, Not Empty Translations

Hispanic Heritage Month is for Connecting, Not Empty Translations

Hispanic Heritage Month is for Connecting, Not Empty Translations

For those of you that may not know its history, Hispanic Heritage Month kicks off with El Grito on el 16 de Septiembre. It’s based on Mexico’s revolt and eventual independence from Spain. Here in the...

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Media Buying and How it Works.

Media Buying and How it Works.

Media Buying and How it Works.

If a great commercial or advertisement appears on the air, and no one is there to see or hear it, does it make a sound? We don’t think so. Advertising takes more than making an awesome commercial...

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To Merge, or Not to Merge - That Is the Question

To Merge, or Not to Merge - That Is the Question

To Merge, or Not to Merge - That Is the Question

 

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Does the HTTPS Ranking Update Matter for Your SEO?

Does the HTTPS Ranking Update Matter for Your SEO?

Does the HTTPS Ranking Update Matter for Your SEO?

It goes like this: Google regularly tweaks their algorithm, but once every few months, Google announces a major change. The SEO world starts to talk, articles get passed around, and everyone gets...

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Diversity in Tech – Still a Long Way to Go

Diversity in Tech – Still a Long Way to Go

Diversity in Tech – Still a Long Way to Go

In recent years we’ve seen great improvements in female and minority representation in the workplace. However, there are many professions that still struggle to find a healthy balance of varying...

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It Starts with People: How to Shape Company Culture

It Starts with People: How to Shape Company Culture

It Starts with People: How to Shape Company Culture

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Is Your Marketing Budget Being Used to Its Maximum Potential?

Is Your Marketing Budget Being Used to Its Maximum Potential?

Is Your Marketing Budget Being Used to Its Maximum Potential?

Finding the sweet spots to segment a marketing budget effectively is always a process of educated guesses and lots of tweaking. And there is no be-all, end-all answer for where it should go. Markets...

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Inside LT: Quarterly Meetings and Going Local

Inside LT: Quarterly Meetings and Going Local

Inside LT: Quarterly Meetings and Going Local

LaneTerralever’s quarterly meetings are noteworthy affairs, complete with food, friends, and entertainment. We all pile into our cars in the middle of the day and travel to the designated venue – in...

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