Media Buying and How it Works.

Media Buying and How it Works.

Media Buying and How it Works.

If a great commercial or advertisement appears on the air, and no one is there to see or hear it, does it make a sound? We don’t think so. Advertising takes more than making an awesome commercial...

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To Merge, or Not to Merge - That Is the Question

To Merge, or Not to Merge - That Is the Question

To Merge, or Not to Merge - That Is the Question

 

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Does the HTTPS Ranking Update Matter for Your SEO?

Does the HTTPS Ranking Update Matter for Your SEO?

Does the HTTPS Ranking Update Matter for Your SEO?

It goes like this: Google regularly tweaks their algorithm, but once every few months, Google announces a major change. The SEO world starts to talk, articles get passed around, and everyone gets...

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Diversity in Tech – Still a Long Way to Go

Diversity in Tech – Still a Long Way to Go

Diversity in Tech – Still a Long Way to Go

In recent years we’ve seen great improvements in female and minority representation in the workplace. However, there are many professions that still struggle to find a healthy balance of varying...

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It Starts with People: How to Shape Company Culture

It Starts with People: How to Shape Company Culture

It Starts with People: How to Shape Company Culture

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Is Your Marketing Budget Being Used to Its Maximum Potential?

Is Your Marketing Budget Being Used to Its Maximum Potential?

Is Your Marketing Budget Being Used to Its Maximum Potential?

Finding the sweet spots to segment a marketing budget effectively is always a process of educated guesses and lots of tweaking. And there is no be-all, end-all answer for where it should go. Markets...

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Inside LT: Quarterly Meetings and Going Local

Inside LT: Quarterly Meetings and Going Local

Inside LT: Quarterly Meetings and Going Local

LaneTerralever’s quarterly meetings are noteworthy affairs, complete with food, friends, and entertainment. We all pile into our cars in the middle of the day and travel to the designated venue – in...

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The ALS Ice Bucket Challenge Campaign and Why It's So Successful

The ALS Ice Bucket Challenge Campaign and Why It's So Successful

The ALS Ice Bucket Challenge Campaign and Why It's So Successful

In the midst of the success of the ALS ice bucket challenge, we decided to break down the marketing ingredients that have made the online media movement such a hit. What is it exactly that makes this...

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How to keep your interns after graduation

How to keep your interns after graduation

How to keep your interns after graduation

According to a 2014 CareerXroads report, of the interns who are actually full-time material, only 32% accept full-time job offers. Why is that number so low? Aren’t internships supposed to be a...

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Apps that Help You Help Yourself: Do Incentives Work?

Apps that Help You Help Yourself: Do Incentives Work?

Apps that Help You Help Yourself: Do Incentives Work?

The ‘help me help myself’ concept is nothing new. Humans have always sought to improve themselves. We vow, again and again and especially on New Year’s Day, to quit smoking, take up running, go...

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