What it actually takes to be an innovative company

What it actually takes to be an innovative company

What it actually takes to be an innovative company

Innovation takes more than a swanky office. It’s more than a pile of ideas, and it needs more fuel than just coffee.

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What Ordering Starbucks and the Perfect PR Pitch Have in Common

What Ordering Starbucks and the Perfect PR Pitch Have in Common

What Ordering Starbucks and the Perfect PR Pitch Have in Common

Ordering at Starbucks and media pitching have numerous parallels, many of which can be intimidating. With practice and these basic guidelines, your next media pitch will be a breeze.

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Laughter is the Greatest Form of Advertising

Laughter is the Greatest Form of Advertising

Laughter is the Greatest Form of Advertising

What is a pirate's favorite piece of marketing content?

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Social Media in the Workplace

Social Media in the Workplace

Social Media in the Workplace

Are you allowed to use social media at work?

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Social Networking vs. Social Advertising

Social Networking vs. Social Advertising

Social Networking vs. Social Advertising

Oh hello, I’m glad you stopped by.

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To App or Not to App: Are Mobile Apps and Ads Beneficial for Marketers?

To App or Not to App: Are Mobile Apps and Ads Beneficial for Marketers?

To App or Not to App: Are Mobile Apps and Ads Beneficial for Marketers?

The 21st century is a time of mobile app madness. While there is no use in making an argument against their popularity, there is justification for raising the question of whether or not mobile apps...

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Millennials: A Generational Shift in Values

Millennials: A Generational Shift in Values

Millennials: A Generational Shift in Values

Do millennials value material things?

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It’s a Mobile Payment Invasion

It’s a Mobile Payment Invasion

It’s a Mobile Payment Invasion

Google Wallet and Venmo and PayPal, oh my!

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Social Media & Authenticity Online: Preventing Slip Ups and Mistakes

Social Media & Authenticity Online: Preventing Slip Ups and Mistakes

Social Media & Authenticity Online: Preventing Slip Ups and Mistakes

Unfortunately, social media slip-ups do happen. You might have heard about the graphic US Airways whoopsie on Twitter. Or perhaps you are familiar with the more recent American Apparel flop, in which...

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How Social Media “Buy Buttons” Are Reshaping Ecommerce

How Social Media “Buy Buttons” Are Reshaping Ecommerce

How Social Media “Buy Buttons” Are Reshaping Ecommerce

Just when you thought the world of Twitter couldn’t get better, enters:

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