Introducing: #LTbelieves!

Introducing: #LTbelieves!

Introducing: #LTbelieves!

Meet #LTbelieves. It's our new hashtag. And a whole lot more.

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Using Instagram and Facebook to Market your Restaurant

Using Instagram and Facebook to Market your Restaurant

Using Instagram and Facebook to Market your Restaurant

If your work is in the realms of restaurant marketing chances are you are reading this article to gain insight on incorporating social media into your marketing model.

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Measure Marketing Success and Do it With Killer Visuals

Measure Marketing Success and Do it With Killer Visuals

Measure Marketing Success and Do it With Killer Visuals

From blogs to photos, videos to whitepapers, content marketing has become a brand staple. 90% of marketers build their brands and pursue their goals with marketing content.  Despite these numbers,...

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Highlights from Operation: Social Santa 2014

Highlights from Operation: Social Santa 2014

Highlights from Operation: Social Santa 2014

Just this month, we held our third annual Operation: Social Santa. Here’s what went down.

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Make the Most of Your Company’s Cause Marketing

Make the Most of Your Company’s Cause Marketing

Make the Most of Your Company’s Cause Marketing

‘Cause marketing’ has become so commonplace that simply aligning with a cause and making monetary donations is no longer enough to impress customers. Customers are experiencing a sense of...

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Looks Like Discovery Might Be Eaten Alive After This One

Looks Like Discovery Might Be Eaten Alive After This One

Looks Like Discovery Might Be Eaten Alive After This One

In PR there is a thin line between using sensationalism for building suspense and excitement, and the final product delivered. Last Sunday, millions of Americans were disappointed after tuning in to...

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How to Conduct a Compelling Christmas Campaign

How to Conduct a Compelling Christmas Campaign

How to Conduct a Compelling Christmas Campaign

Come marketers, advertisers, and PR professionals alike; it’s time to gear up for the holidays! ‘Tis the season to amp up e-commerce sales. In fact, holiday sales are projected to increase by 16.6%...

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Magazines Stepping Up to Show They’re Here to Stay

Magazines Stepping Up to Show They’re Here to Stay

Magazines Stepping Up to Show They’re Here to Stay

At Laneterralever we like to adhere to a healthy mix of traditional and digital advertising. That said, the predictions of the demise of traditional media outlets like magazines can’t be ignored...

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What it actually takes to be an innovative company

What it actually takes to be an innovative company

What it actually takes to be an innovative company

Innovation takes more than a swanky office. It’s more than a pile of ideas, and it needs more fuel than just coffee.

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What Ordering Starbucks and the Perfect PR Pitch Have in Common

What Ordering Starbucks and the Perfect PR Pitch Have in Common

What Ordering Starbucks and the Perfect PR Pitch Have in Common

Ordering at Starbucks and media pitching have numerous parallels, many of which can be intimidating. With practice and these basic guidelines, your next media pitch will be a breeze.

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