Is the CXM Industry Missing the Mark?

Is the CXM Industry Missing the Mark?

Is the CXM Industry Missing the Mark?

In the customer experience management (CXM) industry, practitioners focus the bulk of their attention on gaining new customers. In today’s world, acquisition strategies are often focused on digital...

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5 Steps for Inspiring Enthusiasm

5 Steps for Inspiring Enthusiasm

5 Steps for Inspiring Enthusiasm

So your brand has a new product. The final touches are being secured, and you’ve created some content to support the marketing campaign. But, something is missing. No matter which way you look at...

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The Critical KPI You Might Be Missing

The Critical KPI You Might Be Missing

The Critical KPI You Might Be Missing

Let me guess: Your executives keep a close eye on at least some, if not all of these four metrics – and I don’t even know what industry you’re in.

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Learn How to Boost Your Brand's Holiday Content

Learn How to Boost Your Brand's Holiday Content

Learn How to Boost Your Brand's Holiday Content

Do you have plans to make waves with the social sweeps you’re launching this holiday season? Social media is a simple, effective way to reach your target consumer audience during the magical season...

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Employee Engagement Equals Employee Satisfaction, Right? Wrong.

Employee Engagement Equals Employee Satisfaction, Right? Wrong.

Employee Engagement Equals Employee Satisfaction, Right? Wrong.

When the topic of employee satisfaction and engagement arises, it is often difficult to differentiate the two. If I were to ask, you might say, “a satisfied employee IS an engaged employee.” Or maybe...

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All Work And No Play Makes Jack a Dull Boy

All Work And No Play Makes Jack a Dull Boy

All Work And No Play Makes Jack a Dull Boy

We’ve all heard the old proverb about Jack being a dull boy when deprived from his playtime. Today, a few brands have begun using this same concept to drive sales.

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Employee Spotlight: Carrie Jeannot

Employee Spotlight: Carrie Jeannot

Employee Spotlight: Carrie Jeannot

In a digital age, going old school has its advantages. As LT’s one and only Project Supervisor, Carrie Jeannot (Ja-no) still keeps handwritten checklists allowing better visibility on daily goals for...

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3 Creative Philanthropic Program Ideas

3 Creative Philanthropic Program Ideas

3 Creative Philanthropic Program Ideas

We all know the major reasons why companies conduct philanthropic activities: To give back to the community, to improve the business’ image, good for employee morale… the list goes on.

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The Power of Prankvertisements

The Power of Prankvertisements

The Power of Prankvertisements

Smile! You’re on a commercial!

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Brand Transparency: Not Just for the Foodies

Brand Transparency: Not Just for the Foodies

Brand Transparency: Not Just for the Foodies

Food producers may have it the worst. Consumers are constantly expecting higher standards from the food brands they already trust, and anticipating new brands to prove themselves. Whether they are...

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