SoLoMo Series, Part IV: Twitter

SoLoMo Series, Part IV: Twitter

SoLoMo Series, Part IV: Twitter

Welcome back to the SoLoMo series, comrades. I’d pause for pleasantries, but there’s way too much for us to cover – so let’s just say this formerly three-part ordeal is now a...

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Snap Your Way to Success - A Guide for Beginner's

Snap Your Way to Success - A Guide for Beginner's

Snap Your Way to Success - A Guide for Beginner's

Ever wish you could transform yourself into a doe-eyed deer? What about giving yourself a permanent flower crown? If the answer is yes, meet Snapchat.

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What Does Live Streaming Mean for Marketers?

What Does Live Streaming Mean for Marketers?

What Does Live Streaming Mean for Marketers?

2017 will be a breakout year for live streaming. For those of you who don’t know, live streaming is “to transmit or receive live video and audio coverage of an event over the Internet.” It is no...

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Employee Spotlight: Matt Ricca

Employee Spotlight: Matt Ricca

Employee Spotlight: Matt Ricca

Matt Ricca is known for many things at LaneTerralever, including project management, his positive attitude and his sense of humor that he shares with any room he walks into. After joining the...

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Digital Trends for 2017

Digital Trends for 2017

Digital Trends for 2017

There were many trends that emerged in 2016, but what will this year bring? eMarketer weighs in on the digital trends for 2017.

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Mobile's Influence on Holiday Shoppers

Mobile's Influence on Holiday Shoppers

Mobile's Influence on Holiday Shoppers

It is no secret; mobile shopping continues to grow and is directly influencing holiday shoppers and what they are purchasing. Mobile has created this new breed called super shoppers. Google defines...

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What the Americans with Disabilities Act Means for Your Website

What the Americans with Disabilities Act Means for Your Website

What the Americans with Disabilities Act Means for Your Website

Some of the next major hurdles for web developers in the near future won’t be exclusive to coming up with the next cutting-edge design or transcendent functional experience, but making sure that the...

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Strategic Planning Doesn't Have to Be Painful

Strategic Planning Doesn't Have to Be Painful

Strategic Planning Doesn't Have to Be Painful

As a professional who has chosen marketing strategy as a career discipline, I must admit that I still have a tendency to cringe at the word “strategic” as much as anyone. The word “strategy” is so...

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Employee Spotlight: Valeria Lopez

Employee Spotlight: Valeria Lopez

Employee Spotlight: Valeria Lopez

Valeria Lopez is a woman of many talents. Not only is she LaneTerralever’s Data & Analytics Specialist, she is also in a mariachi band, a makeup pro, fluent in Spanish, an excellent baker and quite...

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How to Make Your Email Stand Out

How to Make Your Email Stand Out

How to Make Your Email Stand Out

Everyday our inboxes get cluttered with emails from businesses, friends, coworkers and the list goes on. 122 billion emails are sent every hour, so it is very important to stand out. While everyone...

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