LaneTerralever Blog

Val Lopez spends her days sifting through data analytics. Where some might get lost in numbers, she is able to discern a story.

It’s no secret — if you log onto Facebook, it’s likely you’ll see mothers posting photos of their kids, seekings parenting advice from other mothers, and connecting with old friends. According to...

Last year, we made a commitment to better support the parents and growing families at LaneTerralever. We updated our parental leave policy to provide a 12-week period of paid leave for the primary...

Being a female in the tech industry has never fazed 23-year-old User Experience Architect Krista Kinkade.

From Netflix to YouTube, previously non-traditional ways of viewing media are everywhere, and consumers across all generations are reevaluating how they are watching TV, causing many to take the...

Lumping all millennials together for your marketing strategy is bad. Same goes for Hispanic millennials — they’re not all the same and should be marketed to appropriately. LaneTerralever’s Brand...

Despite a lot of talk and effort to change towards diversity and inclusion, major technology companies are still made up of mostly white men. 

After a successful testing phase early this year, Facebook has officially announced that display ads in the Messenger app are now available for all brands globally.  As of July 11, the social...

Is your company trying to market to Hispanic millennials? If you are batching the millennials into one group, you are likely missing marketing opportunities. With 27 percent of the country’s...

Every year, publications predict which trends the new year will bring. Now that we’re midway through 2017, we figured it was time for an update on which digital media trends your company should ditch...