Val Lopez spends her days sifting through data analytics. Where some might get lost in numbers, she is able to discern a story. The challenge of her job as a Tactical Marketing Analyst is telling that story. “Data and analytics has b...
Read moreIt’s no secret — if you log onto Facebook, it’s likely you’ll see mothers posting photos of their kids, seekings parenting advice from other mothers, and connecting with old friends. According to eMarketer, more than 90% of mom...
Read moreLast year, we made a commitment to better support the parents and growing families at LaneTerralever. We updated our parental leave policy to provide a 12-week period of paid leave for the primary caregiver of a newborn or adopted chil...
Read moreBeing a female in the tech industry has never fazed 23-year-old User Experience Architect Krista Kinkade. The fact that she is a minority demographic in a sometimes-hostile industry never really crossed Krista’s mind. “It wasn’t ...
Read moreFrom Netflix to YouTube, previously non-traditional ways of viewing media are everywhere, and consumers across all generations are reevaluating how they are watching TV, causing many to take the plunge and cut the cord. But what exactl...
Read moreLumping all millennials together for your marketing strategy is bad. Same goes for Hispanic millennials — they’re not all the same and should be marketed to appropriately. LaneTerralever’s Brand Strategy & Research Analyst, M...
Read moreDespite a lot of talk and effort to change towards diversity and inclusion, major technology companies are still made up of mostly white men. Minorities and women are underrepresented in the tech industry. Diversity and inclusion is ...
Read moreAfter a successful testing phase early this year, Facebook has officially announced that display ads in the Messenger app are now available for all brands globally. As of July 11, the social networking site has started integrating ad...
Read moreIs your company trying to market to Hispanic millennials? If you are batching the millennials into one group, you are likely missing marketing opportunities. With 27 percent of the country’s millennial generation being Hispanic, it i...
Read moreEvery year, publications predict which trends the new year will bring. Now that we’re midway through 2017, we figured it was time for an update on which digital media trends your company should ditch and which trends to join in on. D...
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