Marketing Analytics: Val Lopez Shares How She Got Involved and Why It's Important for Clients

Marketing Analytics: Val Lopez Shares How She Got Involved and Why It's Important for Clients

Marketing Analytics: Val Lopez Shares How She Got Involved and Why It's Important for Clients

Val Lopez spends her days sifting through data analytics. Where some might get lost in numbers, she is able to discern a story.

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Moms on Social Media: What Marketers Need to Know

Moms on Social Media: What Marketers Need to Know

Moms on Social Media: What Marketers Need to Know

It’s no secret — if you log onto Facebook, it’s likely you’ll see mothers posting photos of their kids, seekings parenting advice from other mothers, and connecting with old friends. According to...

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Paid Parental Leave: How We Support New Parents at LaneTerralever

Paid Parental Leave: How We Support New Parents at LaneTerralever

Paid Parental Leave: How We Support New Parents at LaneTerralever

Last year, we made a commitment to better support the parents and growing families at LaneTerralever. We updated our parental leave policy to provide a 12-week period of paid leave for the primary...

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Women and Technology: How LT's Krista Kinkade Navigates the Tech Industry

Women and Technology: How LT's Krista Kinkade Navigates the Tech Industry

Women and Technology: How LT's Krista Kinkade Navigates the Tech Industry

Being a female in the tech industry has never fazed 23-year-old User Experience Architect Krista Kinkade.

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LaneTerralever's Isabelle Jazo to Speak on the Impact of Cord Cutting

LaneTerralever's Isabelle Jazo to Speak on the Impact of Cord Cutting

LaneTerralever's Isabelle Jazo to Speak on the Impact of Cord Cutting

From Netflix to YouTube, previously non-traditional ways of viewing media are everywhere, and consumers across all generations are reevaluating how they are watching TV, causing many to take the...

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Four Common Mistakes Companies Make When Marketing to Hispanic Millennials

Four Common Mistakes Companies Make When Marketing to Hispanic Millennials

Four Common Mistakes Companies Make When Marketing to Hispanic Millennials

Lumping all millennials together for your marketing strategy is bad. Same goes for Hispanic millennials — they’re not all the same and should be marketed to appropriately. LaneTerralever’s Brand...

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Do I Belong Here? Diversity and Inclusion in the Workplace

Do I Belong Here? Diversity and Inclusion in the Workplace

Do I Belong Here? Diversity and Inclusion in the Workplace

Despite a lot of talk and effort to change towards diversity and inclusion, major technology companies are still made up of mostly white men. 

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ICYMI: Facebook is Officially Serving Ads in Messenger

ICYMI: Facebook is Officially Serving Ads in Messenger

ICYMI: Facebook is Officially Serving Ads in Messenger

After a successful testing phase early this year, Facebook has officially announced that display ads in the Messenger app are now available for all brands globally.  As of July 11, the social...

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Q&A: What Your Company Needs to Know When Marketing to Hispanic Millennials

Q&A: What Your Company Needs to Know When Marketing to Hispanic Millennials

Q&A: What Your Company Needs to Know When Marketing to Hispanic Millennials

Is your company trying to market to Hispanic millennials? If you are batching the millennials into one group, you are likely missing marketing opportunities. With 27 percent of the country’s...

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Mid-Year Review: Digital Media Trends to Consider and Ditch

Mid-Year Review: Digital Media Trends to Consider and Ditch

Mid-Year Review: Digital Media Trends to Consider and Ditch

Every year, publications predict which trends the new year will bring. Now that we’re midway through 2017, we figured it was time for an update on which digital media trends your company should ditch...

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