Sustainable Website Design for a Greener World

Sustainable Website Design for a Greener World

Sustainable Website Design for a Greener World

Every day our world becomes more intertwined with the technologies we create.

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What Level is your Google Analytics?

What Level is your Google Analytics?

What Level is your Google Analytics?

This blog builds on the recent Forrester article by Brandon Purcell: “Four Levels of Effective Analytics Planning.” Forrester offers an outline on what is needed for a company to define their current...

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Beyoncé Does it Right: My Thoughts on the 2018 Phoenix Digital Summit

Beyoncé Does it Right: My Thoughts on the 2018 Phoenix Digital Summit

Beyoncé Does it Right: My Thoughts on the 2018 Phoenix Digital Summit

Having never attended a digital advertising summit, I had grand expectations of what it would entail. I half envisioned a SXSW feel with a plethora of vendors, swag and music; what I got was not...

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LaneTerralever Wins Four AZIMA Tim Awards

LaneTerralever Wins Four AZIMA Tim Awards

LaneTerralever Wins Four AZIMA Tim Awards

LaneTerralever is proud to announce its recognition at the 2018 AZIMA Tim Awards. Top marketers in the Phoenix area were in attendance Thursday, April 4, at FOUND:RE in Phoenix.

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The Business Value of Quality Assurance

The Business Value of Quality Assurance

The Business Value of Quality Assurance

There are many thousands of products and services out there, but how do you define what is a good and reliable product or service? You probably came to the conclusion it was the quality of the...

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How To Create Purposeful Content on a Budget with Core Content Models

How To Create Purposeful Content on a Budget with Core Content Models

How To Create Purposeful Content on a Budget with Core Content Models

The struggle to create purposeful, quality content is real. If the task doesn’t intimidate you, you’re probably not estimating it correctly.

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Google Analytics: Are You Working with Garbage Data?

Google Analytics: Are You Working with Garbage Data?

Google Analytics: Are You Working with Garbage Data?

Have you been wondering if the reports provided by Google Analytics are providing you with good and accurate data? Do you wonder if the insights you take away from the reports are failing because of...

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Lane Terralever is Recognized at the 2018 ADDY Awards

Lane Terralever is Recognized at the 2018 ADDY Awards

Lane Terralever is Recognized at the 2018 ADDY Awards

Congratulations to our teams!

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Compare Audiences in Google Analytics

Compare Audiences in Google Analytics

Compare Audiences in Google Analytics

Ever wish you could compare your audience data in Google Analytics (GA)? Well, with GA’s new audience report, now you can. Before, we would only be able to send these audiences to Adwords and...

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The Difference and Relation Between UI and UX Design (In 30 Seconds)

The Difference and Relation Between UI and UX Design (In 30 Seconds)

The Difference and Relation Between UI and UX Design (In 30 Seconds)

In an industry dominated by acronyms and jargon, it is surprising that anyone is able to understand what experts are talking about. Terms like ROI, CRO, CRM, and SEO flood the marketing space, and...

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