YouTube's New Monetization Policy

YouTube's New Monetization Policy

YouTube's New Monetization Policy

YouTube recently announced changes to its monetization program, the YouTube Partner Program. This recent change has driven the YouTube community into a frenzy. Why? Read on.

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Artful Advertising: The benefit to video storytelling

Artful Advertising: The benefit to video storytelling

Artful Advertising: The benefit to video storytelling

You’ll know it when you see it.

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Hacking The New Facebook Algorithm

Hacking The New Facebook Algorithm

Hacking The New Facebook Algorithm

On January 11, Facebook announced in a Newsroom post by vice president of News Feed Adam Mosseri and in an accompanying Facebook post from CEO Mark Zuckerberg that the social media platform would be...

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How Reliable is the Data You're Working With?

How Reliable is the Data You're Working With?

How Reliable is the Data You're Working With?

Just because your Google Analytics (GA) is “up and running” doesn’t mean it has the data integrity it needs in order to make smart business and marketing decisions. Having accurate data can show you...

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Facebook’s Video Distribution Update and Why It Matters To You!

Facebook’s Video Distribution Update and Why It Matters To You!

Facebook’s Video Distribution Update and Why It Matters To You!

Facebook recently announced an update to how videos are distributed as well as where ads are placed within videos. This update is expected to please users, and brands should see benefit as well.

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10 Key Digital Trends to Watch for in 2018

10 Key Digital Trends to Watch for in 2018

10 Key Digital Trends to Watch for in 2018

As 2018 begins, we know the one question on everyone's mind is “what will this new year bring?” Well, we have some good news for all you marketers! In this blog, we have summed up eMarketer’s article...

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Fake Reviews Are Better Than Ever

Fake Reviews Are Better Than Ever

Fake Reviews Are Better Than Ever

Whenever a story with advertising ties makes major headlines, it can usually be sorted into one of two buckets. There’s a tendency to focus a lot on the creative parts of our industry – the actual...

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How To Create An Empathy Map (And Why You Should)

How To Create An Empathy Map (And Why You Should)

How To Create An Empathy Map (And Why You Should)

How do you win the attention of your audience and create content they actually care about?

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How a Competitive Audit can Give Your Brand a Leg Up

How a Competitive Audit can Give Your Brand a Leg Up

How a Competitive Audit can Give Your Brand a Leg Up

A brand audit can take many different forms depending on the client or company, but is a beneficial practice for any brand, no matter how big or small.  Whether your brand is considering a rebrand,...

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Your B-Roll Matters: How to Plan for and Capture Great B-Roll

Your B-Roll Matters: How to Plan for and Capture Great B-Roll

Your B-Roll Matters: How to Plan for and Capture Great B-Roll

I distinctly remember a Saturday Night Live skit from many years ago featuring a parody of an award show for stock footage and b-roll. It humorously featured a collection of footage nominees such as...

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