Should Brands on Social Media Get Clever? Survey Says...Probably Not

Should Brands on Social Media Get Clever? Survey Says...Probably Not

Should Brands on Social Media Get Clever? Survey Says...Probably Not

When it comes to social media for businesses, there’s an undeniable pressure to be funny and edgy. It’s become commonplace for brands on social media to join in on the current conversations sweeping...

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Leveraging Customer Journey Maps for Better Content

Leveraging Customer Journey Maps for Better Content

Leveraging Customer Journey Maps for Better Content

Let’s start out on the beach. Picture some relaxing waves, imagine a layer of sand is stuck to your forearm, and settle deep into your metaphorical beach chair. You reach into your oversized beach...

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What is Social Engagement? The Key to Social Media Success

What is Social Engagement? The Key to Social Media Success

What is Social Engagement? The Key to Social Media Success

When brands first began using social media to connect with fans, all they had to do was create a new post and their followers would be able to see their content. However, as social media continues to...

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Instagram’s Latest Update Targets Influencer-Sponsored Posts

Instagram’s Latest Update Targets Influencer-Sponsored Posts

Instagram’s Latest Update Targets Influencer-Sponsored Posts

Advertising on Instagram is considered to be a profession these days, a particularly lucrative profession at that. From Sugar Bear Hair Care pills to beauty products galore, influencer...

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LaneTerralever Recognized as a Top Company to Work For in Arizona

LaneTerralever Recognized as a Top Company to Work For in Arizona

LaneTerralever Recognized as a Top Company to Work For in Arizona

LaneTerralever is proud to announce its recognition at 2017 azcentral.com® Top Companies to Work for in Arizona. The 100 top-ranking companies in the Phoenix area were in attendance Thursday, June...

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How to set up Google Optimize for A/B testing

How to set up Google Optimize for A/B testing

How to set up Google Optimize for A/B testing

After seeing a demand from users, Google launched a free beta version of Google Optimize 360 last fall. And after seeing more than 250,000 users request an Optimize account, they decided to offer...

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Let’s Talk About the Airlines

Let’s Talk About the Airlines

Let’s Talk About the Airlines

In March 2012, ASU hosted US Airways CEO Doug Parker for a talk. At the time, he was a busy guy. His organization was in a precarious spot - the 2008 financial crisis had left the airline industry...

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How to Utilize Instagram and Snapchat's Latest Updates for Your Brand

How to Utilize Instagram and Snapchat's Latest Updates for Your Brand

How to Utilize Instagram and Snapchat's Latest Updates for Your Brand

Is Instagram the new Snapchat? After adding a few new features to the photo sharing app this month, the Instagram update has once again mimicked Snapchat’s success. The new features, which includes...

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“Best Practices” for Email to Ditch in 2017

“Best Practices” for Email to Ditch in 2017

“Best Practices” for Email to Ditch in 2017

I hear this phrase “best practices” thrown around a lot in the email marketing sphere. Even writing it just now made me cringe inside. Sure, there are some really, really basic best practices for...

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Understanding and Beating the New Instagram Algorithm

Understanding and Beating the New Instagram Algorithm

Understanding and Beating the New Instagram Algorithm

We’ve all come to know and love Instagram. Known as a safe place to capture, edit, and share your favorite memories, this platform has always been at the top of our list. But, behind a curtain of...

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