LaneTerralever Blog

After a successful testing phase early this year, Facebook has officially announced that display ads in the Messenger app are now available for all brands globally.  As of July 11, the social...

Is your company trying to market to Hispanic millennials? If you are batching the millennials into one group, you are likely missing marketing opportunities. With 27 percent of the country’s...

Every year, publications predict which trends the new year will bring. Now that we’re midway through 2017, we figured it was time for an update on which digital media trends your company should ditch...

When it comes to social media for businesses, there’s an undeniable pressure to be funny and edgy. It’s become commonplace for brands on social media to join in on the current conversations sweeping...

Let’s start out on the beach. Picture some relaxing waves, imagine a layer of sand is stuck to your forearm, and settle deep into your metaphorical beach chair. You reach into your oversized beach...

When brands first began using social media to connect with fans, all they had to do was create a new post and their followers would be able to see their content. However, as social media continues to...

Advertising on Instagram is considered to be a profession these days, a particularly lucrative profession at that. From Sugar Bear Hair Care pills to beauty products galore, influencer...

LaneTerralever is proud to announce its recognition at 2017 azcentral.com® Top Companies to Work for in Arizona. The 100 top-ranking companies in the Phoenix area were in attendance Thursday, June...

After seeing a demand from users, Google launched a free beta version of Google Optimize 360 last fall. And after seeing more than 250,000 users request an Optimize account, they decided to offer...

In March 2012, ASU hosted US Airways CEO Doug Parker for a talk. At the time, he was a busy guy. His organization was in a precarious spot - the 2008 financial crisis had left the airline industry...