LaneTerralever Blog

When it comes to social media for businesses, there’s an undeniable pressure to be funny and edgy. It’s become commonplace for brands on social media to join in on the current conversations sweeping...

Let’s start out on the beach. Picture some relaxing waves, imagine a layer of sand is stuck to your forearm, and settle deep into your metaphorical beach chair. You reach into your oversized beach...

When brands first began using social media to connect with fans, all they had to do was create a new post and their followers would be able to see their content. However, as social media continues to...

Advertising on Instagram is considered to be a profession these days, a particularly lucrative profession at that. From Sugar Bear Hair Care pills to beauty products galore, influencer...

LaneTerralever is proud to announce its recognition at 2017 azcentral.com® Top Companies to Work for in Arizona. The 100 top-ranking companies in the Phoenix area were in attendance Thursday, June...

After seeing a demand from users, Google launched a free beta version of Google Optimize 360 last fall. And after seeing more than 250,000 users request an Optimize account, they decided to offer...

In March 2012, ASU hosted US Airways CEO Doug Parker for a talk. At the time, he was a busy guy. His organization was in a precarious spot - the 2008 financial crisis had left the airline industry...

Is Instagram the new Snapchat? After adding a few new features to the photo sharing app this month, the Instagram update has once again mimicked Snapchat’s success. The new features, which includes...

I hear this phrase “best practices” thrown around a lot in the email marketing sphere. Even writing it just now made me cringe inside. Sure, there are some really, really basic best practices for...

We’ve all come to know and love Instagram. Known as a safe place to capture, edit, and share your favorite memories, this platform has always been at the top of our list. But, behind a curtain of...