Influencer marketing is a great and cost-effective way for brands to reach potential buyers. Influencers have a large audience reach and their audience actually trusts their messages. Advertisers also say that engagement is significan...
Read moreIf you ask anyone in the office to describe Jamie Abbruscato, you would hear about his high energy, his vivaciousness, his success as an account manager and so much more! Jamie has worked at advertising agencies since his sophomore yea...
Read moreIf you haven’t heard about Pokémon Go by now, it is about time you do. Pokémon Go is an augmented reality mobile app game made by Nintendo in which users play as Pokémon trainers to capture and evolve Pokémon in the real world....
Read moreWe have heard a lot about virtual reality (VR) lately, but what does virtual reality mean for advertising? VR has grown by nearly 4 times this year and is expected to be a $120 Billion industry by year 2020. Why is VR becoming so popul...
Read moreWhat is Snapchat? Snapchat is a mobile app that allows you to send videos and photos to others that disappear after a selected amount of time. This is one of the most popular apps among the millennial audience, with 60% of US citizens ...
Read moreOur modern world is being devoured and shaped by the new Millennials that define every facet of our lives with their own terms and conditions. Yet, many of us marketers, old style and rigid to some extent, ignore this emerging goliath ...
Read moreEveryone in the office knows Deston. She is the first person you see when you walk in LaneTerralever’s doors, she organizes all of the office and volunteer events and best of all – she orders all of the snacks! So in this mont...
Read moreDoes trying to rank for your top keywords feel like this? If so, you’re probably thinking about hiring someone to do your SEO, and you’ll want to know a little bit about how we do SEO. Well, this is how we do SEO. If you ask most p...
Read moreWelcome back to the SoLoMo series, where we’ll be running through the latest in social, local, and mobile search. By taking a deeper look at each of the industry titans, we’ll decipher what 2015 brought, what 2016 may bring...
Read moreAt LaneTerralever, we’ve created a tight-knit team of specialists who work together to design and execute acquisition campaigns for our clients. One of our in-house service lines that is part of the Acquisition team is the Data &am...
Read more
