ICYMI: Facebook is Officially Serving Ads in Messenger

ICYMI: Facebook is Officially Serving Ads in Messenger

ICYMI: Facebook is Officially Serving Ads in Messenger

After a successful testing phase early this year, Facebook has officially announced that display ads in the Messenger app are now available for all brands globally.  As of July 11, the social...

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Q&A: What Your Company Needs to Know When Marketing to Hispanic Millennials

Q&A: What Your Company Needs to Know When Marketing to Hispanic Millennials

Q&A: What Your Company Needs to Know When Marketing to Hispanic Millennials

Is your company trying to market to Hispanic millennials? If you are batching the millennials into one group, you are likely missing marketing opportunities. With 27 percent of the country’s...

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Mid-Year Review: Digital Media Trends to Consider and Ditch

Mid-Year Review: Digital Media Trends to Consider and Ditch

Mid-Year Review: Digital Media Trends to Consider and Ditch

Every year, publications predict which trends the new year will bring. Now that we’re midway through 2017, we figured it was time for an update on which digital media trends your company should ditch...

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Should Brands on Social Media Get Clever? Survey Says...Probably Not

Should Brands on Social Media Get Clever? Survey Says...Probably Not

Should Brands on Social Media Get Clever? Survey Says...Probably Not

When it comes to social media for businesses, there’s an undeniable pressure to be funny and edgy. It’s become commonplace for brands on social media to join in on the current conversations sweeping...

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Leveraging Customer Journey Maps for Better Content

Leveraging Customer Journey Maps for Better Content

Leveraging Customer Journey Maps for Better Content

Let’s start out on the beach. Picture some relaxing waves, imagine a layer of sand is stuck to your forearm, and settle deep into your metaphorical beach chair. You reach into your oversized beach...

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What is Social Engagement? The Key to Social Media Success

What is Social Engagement? The Key to Social Media Success

What is Social Engagement? The Key to Social Media Success

When brands first began using social media to connect with fans, all they had to do was create a new post and their followers would be able to see their content. However, as social media continues to...

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Instagram’s Latest Update Targets Influencer-Sponsored Posts

Instagram’s Latest Update Targets Influencer-Sponsored Posts

Instagram’s Latest Update Targets Influencer-Sponsored Posts

Advertising on Instagram is considered to be a profession these days, a particularly lucrative profession at that. From Sugar Bear Hair Care pills to beauty products galore, influencer...

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LaneTerralever Recognized as a Top Company to Work For in Arizona

LaneTerralever Recognized as a Top Company to Work For in Arizona

LaneTerralever Recognized as a Top Company to Work For in Arizona

LaneTerralever is proud to announce its recognition at 2017 azcentral.com® Top Companies to Work for in Arizona. The 100 top-ranking companies in the Phoenix area were in attendance Thursday, June...

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How to set up Google Optimize for A/B testing

How to set up Google Optimize for A/B testing

How to set up Google Optimize for A/B testing

After seeing a demand from users, Google launched a free beta version of Google Optimize 360 last fall. And after seeing more than 250,000 users request an Optimize account, they decided to offer...

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Let’s Talk About the Airlines

Let’s Talk About the Airlines

Let’s Talk About the Airlines

In March 2012, ASU hosted US Airways CEO Doug Parker for a talk. At the time, he was a busy guy. His organization was in a precarious spot - the 2008 financial crisis had left the airline industry...

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