Implementing a digital advertising strategy with these five steps will identify the effectiveness of your digital advertising spend. One of the most convincing reasons to adopt a digital advertising strategy is that it provides the abi...
Read moreAt LaneTerralever, we REALLY love coffee – some might even say we survive on it. But what we love even more than coffee is helping the local community. This love of all things coffee and great causes is what brought LT’s Use...
Read moreFrom creative content to mass syndication, influencer marketing has its perks. It’s no wonder more and more brands are reserving marketing dollars to enlist in the support of niche talent with very engaged networks. And the more we ...
Read moreInfluencers: It’s a buzz term for a reason. They produce content, broadcast key messages, and connect brands to new audiences. But for every benefit, there are equal and opposite misconceptions that cloud the subject. So, let’s cle...
Read moreAs marketing channels and services expand, companies are finding new ways to leverage brand ambassadors to reach large audiences. Chances are you’ve heard of “influencer marketing.” At a thousand-foot view, the influencer model i...
Read more“I believe hugely in advertising and blowing my own trumpet, beating the gongs, drums, etc., to attract attention to a show; but I never believed that any amount of advertising or energy would make a spurious article permanently su...
Read morePicture yourself at the grocery store. You know you need soda for a barbecue coming up. You always buy Pepsi, so you decide to stick with Pepsi. BUT, there’s a catch – you heard on the news about a Pepsi scandal recently. The C...
Read moreJust weeks after Google vowed to take a tougher stance on hateful, offensive and derogatory content, YouTube has announced a new policy change: The social network will not allow ads on channels that have fewer than 10,000 views total,...
Read moreYou may think of Instagram as a photo-sharing tool used by millennials and brands. Since its launch, Instagram has expanded its horizons as far as marketing and advertising goes. According to Forbes, Instagram now has 1 million adverti...
Read moreWhat is Apple’s new video editing app all about? You may have heard chatter about Clips, Apple’s new editing app that allows you to create and design video content. It’s easy to make direct comparisons between Clip’s editing ca...
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