Do you have plans to make waves with the social sweeps you’re launching this holiday season? Social media is a simple, effective way to reach your target consumer audience during the magical season of giving. The real challenge is cu...
Read moreWhen the topic of employee satisfaction and engagement arises, it is often difficult to differentiate the two. If I were to ask, you might say, “a satisfied employee IS an engaged employee.” Or maybe he isn’t? The difference, whi...
Read moreWe’ve all heard the old proverb about Jack being a dull boy when deprived from his playtime. Today, a few brands have begun using this same concept to drive sales. A growing workload and the feeling that we never really stop worki...
Read moreIn a digital age, going old school has its advantages. As LT’s one and only Project Supervisor, Carrie Jeannot (Ja-no) still keeps handwritten checklists allowing better visibility on daily goals for her clients. That’s not to say ...
Read moreWe all know the major reasons why companies conduct philanthropic activities: To give back to the community, to improve the business’ image, good for employee morale… the list goes on. But when it comes to figuring out what type...
Read moreSmile! You’re on a commercial! While that doesn’t have quite the same ring as Candid Camera’s tagline, it’s representative of a modern marketing craze brands have adopted: the “prankvertisement.” Unsuspecting and ordinary...
Read moreFood producers may have it the worst. Consumers are constantly expecting higher standards from the food brands they already trust, and anticipating new brands to prove themselves. Whether they are looking for organic options, products ...
Read moreIt’s no secret that Google has been paving the way for web-based improvements for a while now. Today, most marketers know those improvements to the web can often come hand-in-hand with opportunities for advertising, especially throug...
Read moreWhen thinking about the features needed to make great web content, many people begin talking about types of content, digital platforms, and messaging. But for LaneTerralever content strategist Libbie Miller, thinking past “what conte...
Read moreLocal search is a concept we’re all familiar with, whether we realize it or not: You’re somewhere, you need something, and you look to find the nearest whatever it is - be it sushi, ski lift, or Shih Tzu trainer. And, thanks to the...
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