LaneTerralever Wins AMA Spectrum Award: Broadcast Television

LaneTerralever Wins AMA Spectrum Award: Broadcast Television

LaneTerralever Wins AMA Spectrum Award: Broadcast Television

LaneTerralever is proud to announce its recognition at the 2017 AMA Spectrum Awards. Over 200 top marketers in the Phoenix area were in attendance Wednesday, May 10, at OdySea Aquarium in Scottsdale.

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Stop Flying Blindly: Why Your Strategy Needs a Content Calendar

Stop Flying Blindly: Why Your Strategy Needs a Content Calendar

Stop Flying Blindly: Why Your Strategy Needs a Content Calendar

The time for content marketing to shine is now — according to LinkedIn, 72 percent of marketers report having a content marketing strategy in place.

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What Does a Content Strategist Do? Here's an Overview to Get You Started

What Does a Content Strategist Do? Here's an Overview to Get You Started

What Does a Content Strategist Do? Here's an Overview to Get You Started

Content strategy is a difficult job to explain. I can’t tell you how many puzzled looks I get when I tell someone my job title.

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5 Steps to Identify Waste in Your Digital Ad Spend Using Google Analytics

5 Steps to Identify Waste in Your Digital Ad Spend Using Google Analytics

5 Steps to Identify Waste in Your Digital Ad Spend Using Google Analytics

Implementing a digital advertising strategy with these five steps will identify the effectiveness of your digital advertising spend. One of the most convincing reasons to adopt a digital advertising...

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#LTBelieves in Shug's Coffee and Music Education

#LTBelieves in Shug's Coffee and Music Education

#LTBelieves in Shug's Coffee and Music Education

At LaneTerralever, we REALLY love coffee – some might even say we survive on it. But what we love even more than coffee is helping the local community.

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The Added Value of Influencers

The Added Value of Influencers

The Added Value of Influencers

From creative content to mass syndication, influencer marketing has its perks. It’s no wonder more and more brands are reserving marketing dollars to enlist in the support of niche talent with very...

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5 Common Misconceptions of Influencer Marketing

5 Common Misconceptions of Influencer Marketing

5 Common Misconceptions of Influencer Marketing

Influencers: It’s a buzz term for a reason. They produce content, broadcast key messages, and connect brands to new audiences. But for every benefit, there are equal and opposite misconceptions that...

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Influencer Marketing 101: A New Chapter of Brand Ambassadors

Influencer Marketing 101: A New Chapter of Brand Ambassadors

Influencer Marketing 101: A New Chapter of Brand Ambassadors

As marketing channels and services expand, companies are finding new ways to leverage brand ambassadors to reach large audiences. Chances are you’ve heard of “influencer marketing.” At a...

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Pepsi's Greatest Show on Earth

Pepsi's Greatest Show on Earth

Pepsi's Greatest Show on Earth

“I believe hugely in advertising and blowing my own trumpet, beating the gongs, drums, etc., to attract attention to a show; but I never believed that any amount of advertising or energy would make a...

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The Importance of Brand Loyalty

The Importance of Brand Loyalty

The Importance of Brand Loyalty

Picture yourself at the grocery store. You know you need soda for a barbecue coming up. You always buy Pepsi, so you decide to stick with Pepsi. BUT, there’s a catch - you heard on the news about a...

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