5 Steps to Identify Waste in Your Digital Ad Spend Using Google Analytics

5 Steps to Identify Waste in Your Digital Ad Spend Using Google Analytics

5 Steps to Identify Waste in Your Digital Ad Spend Using Google Analytics

Implementing a digital advertising strategy with these five steps will identify the effectiveness of your digital advertising spend. One of the most convincing reasons to adopt a digital advertising...

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#LTBelieves in Shug's Coffee and Music Education

#LTBelieves in Shug's Coffee and Music Education

#LTBelieves in Shug's Coffee and Music Education

At LaneTerralever, we REALLY love coffee – some might even say we survive on it. But what we love even more than coffee is helping the local community.

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The Added Value of Influencers

The Added Value of Influencers

The Added Value of Influencers

From creative content to mass syndication, influencer marketing has its perks. It’s no wonder more and more brands are reserving marketing dollars to enlist in the support of niche talent with very...

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5 Common Misconceptions of Influencer Marketing

5 Common Misconceptions of Influencer Marketing

5 Common Misconceptions of Influencer Marketing

Influencers: It’s a buzz term for a reason. They produce content, broadcast key messages, and connect brands to new audiences. But for every benefit, there are equal and opposite misconceptions that...

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Influencer Marketing 101: A New Chapter of Brand Ambassadors

Influencer Marketing 101: A New Chapter of Brand Ambassadors

Influencer Marketing 101: A New Chapter of Brand Ambassadors

As marketing channels and services expand, companies are finding new ways to leverage brand ambassadors to reach large audiences. Chances are you’ve heard of “influencer marketing.” At a...

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Pepsi's Greatest Show on Earth

Pepsi's Greatest Show on Earth

Pepsi's Greatest Show on Earth

“I believe hugely in advertising and blowing my own trumpet, beating the gongs, drums, etc., to attract attention to a show; but I never believed that any amount of advertising or energy would make a...

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The Importance of Brand Loyalty

The Importance of Brand Loyalty

The Importance of Brand Loyalty

Picture yourself at the grocery store. You know you need soda for a barbecue coming up. You always buy Pepsi, so you decide to stick with Pepsi. BUT, there’s a catch - you heard on the news about a...

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YouTube's Ad Backlash & Policy Change

YouTube's Ad Backlash & Policy Change

YouTube's Ad Backlash & Policy Change

Just weeks after Google vowed to take a tougher stance on hateful, offensive and derogatory content, YouTube has announced a new policy change: The social network will not allow ads on channels that...

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Insta-Update: Platform Reaches 1 Million Advertisers

Insta-Update: Platform Reaches 1 Million Advertisers

Insta-Update: Platform Reaches 1 Million Advertisers

You may think of Instagram as a photo-sharing tool used by millennials and brands. Since its launch, Instagram has expanded its horizons as far as marketing and advertising goes. According to Forbes,...

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Clips, Captioning, and the Catastrophic Autoplay: An Update on Social Video

Clips, Captioning, and the Catastrophic Autoplay: An Update on Social Video

Clips, Captioning, and the Catastrophic Autoplay: An Update on Social Video

What is Apple’s new video editing app all about?

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