Meet #LTbelieves. It's our new hashtag. And a whole lot more. We wanted to showcase the efforts that our staff makes for the communities we call home. Many LaneTerraleverans donate their time and energy to local nonprofits, whi...
Read moreIf your work is in the realms of restaurant marketing chances are you are reading this article to gain insight on incorporating social media into your marketing model. In the midst of the social takeover era marketing your restaurant o...
Read moreFrom blogs to photos, videos to whitepapers, content marketing has become a brand staple. 90% of marketers build their brands and pursue their goals with marketing content. Despite these numbers, less than half of marketers believe t...
Read moreJust this month, we held our third annual Operation: Social Santa. Here’s what went down. Lots of cool people met lots of other cool people Social Santa is, well, social. Over the Vig Fillmore’s excellent cocktails, beer, and wine ...
Read more‘Cause marketing’ has become so commonplace that simply aligning with a cause and making monetary donations is no longer enough to impress customers. Customers are experiencing a sense of cause-fatigue that in turn has resulted in ...
Read moreIn PR there is a thin line between using sensationalism for building suspense and excitement, and the final product delivered. Last Sunday, millions of Americans were disappointed after tuning in to the Discovery Channel to view 27-yea...
Read moreCome marketers, advertisers, and PR professionals alike; it’s time to gear up for the holidays! ‘Tis the season to amp up e-commerce sales. In fact, holiday sales are projected to increase by 16.6% from $61 billion dollars made las...
Read moreAt Laneterralever we like to adhere to a healthy mix of traditional and digital advertising. That said, the predictions of the demise of traditional media outlets like magazines can’t be ignored entirely. To combat this common belief...
Read moreInnovation takes more than a swanky office. It’s more than a pile of ideas, and it needs more fuel than just coffee. The word “innovation” is tossed around as if just saying it will make it happen. But in reality, successful inno...
Read moreOrdering at Starbucks and media pitching have numerous parallels, many of which can be intimidating. With practice and these basic guidelines, your next media pitch will be a breeze. Consider Your Cravings (Know Your Audience) When ord...
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