Search engine optimization (SEO) is a wild environment. It’s an industry in such a constant state of flux that it requires consistent monitoring and adjustment. One thing I’ve noticed, though, is that traditional SEO and local SEO...
Read moreAs I review the marketing efforts of major brands around the world, I can’t help but feel like marketing tactics are changing more sporadically now than ever before. Though this statement sounds obvious, it’s something that deserve...
Read moreThese days, people are not as bored and they are way busier. With all their friends, responsibilities, and interests just a touch of their handheld device away, it would only make sense that people’s workouts and diet plans are only ...
Read moreWith the widespread capabilities of Google Analytics across websites and pixel tracking through Facebook and beyond, we’ve nearly become obsessed with finding out as much as possible about our current and potential customers. We adve...
Read moreAsk any B2B marketing team where the bulk of their investments are directed and they will almost always respond with the same answer: New business acquisition through lead generation, and high-quality sales team training. Now, if you w...
Read moreYou know those little smiley faces you send to your pals in a text, the ones that come in the form of cats and high-fives? If you didn’t already know, those bad boys are called emojis. Whether you think they’re ridiculous or a grea...
Read moreIn the customer experience management (CXM) industry, practitioners focus the bulk of their attention on gaining new customers. In today’s world, acquisition strategies are often focused on digital marketing efforts, using pixels and...
Read moreSo your brand has a new product. The final touches are being secured, and you’ve created some content to support the marketing campaign. But, something is missing. No matter which way you look at your copy or design, you’re not con...
Read moreLet me guess: Your executives keep a close eye on at least some, if not all of these four metrics – and I don’t even know what industry you’re in. Satisfaction Safety Quality Throughput/Velocity If these assumpti...
Read moreDo you have plans to make waves with the social sweeps you’re launching this holiday season? Social media is a simple, effective way to reach your target consumer audience during the magical season of giving. The real challenge is cu...
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