LaneTerralever’s VP, Content, Jon Lewis, recently served as a panelist for a MediaPost event discussing Native 2.0 and content marketing. The panel offered listeners fresh ideas on how to integrate native advertising into their marke...
Read moreThe Mountain View, California, search giant announced back in February 2015, that they were looking at making the mobile user and their experience a priority. Here, we’ve answered a few common questions about the update, and given yo...
Read moreAt LaneTerralever, we love having the opportunity to get to know our clients. But with so many different individuals involved in a single project, our clients don’t always get to know our employees the same way. So, we’re an employ...
Read moreYou’re sitting in a chair waiting to be drilled with questions by a person you barely know. All the while, there is a big, black camera just 12 inches away from your face. There is no argument that being the brand spokesperson or int...
Read moreHere at LaneTerralever, we know how much hard work and dedication will go into creating a single campaign, or even just a piece thereof. Because of that, we believe every project, client and individual involved should be celebrated. An...
Read moreWe rely on our decision-making ability, but some decisions are worthier than others. My personal indecision of choice is whether or not to drink coffee in the morning. After several minutes of internal dialogue about the benefits of...
Read moreIt’s happening. The international migration to mobile is in full swing, whether you like it or not. And according to a February Lexology about the migration to mobile, there’s two reasons why every brand should switch a mobile-frie...
Read moreThe “digital divide” is the gap between those who have ready access to tech products and services, and those who don’t. Specifically, when folks reference it they’re usually referring to the gap between young techies and the ol...
Read moreEvery organization has a handful of top performers, those people who seem to accomplish double the work in the same amount of time as other employees. Maybe it’s their amazing ability to juggle three things at once and...
Read moreIt only lasted about 48 hours. That was all it took for the wave of controversy to crash in and roll back out. You might remember how at the end of last week, the Internet blew up over a picture of a dress. It wasn’t a particularly i...
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