It’s not every day that you get to see an entire office – designers, project managers, strategists, and the like – roll up their sleeves and willingly cover themselves in paint and dirt. But while sight-seeing and watching movies...
Read moreWhen entering into the professional market, your personal brand is everything. It showcases your credibility, your experiences, and what you have to offer. You may already be familiar with the foundational aspects of personal branding,...
Read moreLike most of America, Latinos love their entertainment. This includes sporting events, movies, dining out, and a variety of music styles and genres. And much like everybody else, our tastes in entertainment vary. Music is a great examp...
Read moreA Super Bowl Recap Last year, I had a lot of fun covering many social media happenings here on the LaneTerralever blog: Everything from unexpected acquisitions and branded banality to scrappy upstarts and my distaste for DiGorno. But m...
Read moreAmerican consumers are diverse in terms of age, communication habits, and lifestyle choices. A one-size-fits-all marketing approach is just not going to cut it. Understanding the needs of each generation and effectively communicating t...
Read moreTime has indeed become a very precious commodity. We are all hungry for tools and tactics to help us streamline every moment of our lives, from finding the quickest route to the gym to the most time-efficient workout when we get there....
Read moreHaving enjoyed its status as the largest social media platform since 2012, Facebook is the everlasting trendy topic. The question on many of our minds is what’s next. As we kick off the 2015 with the beloved mantra of “out with the...
Read moreAs Joe mentioned in Part 1, cross-cultural businesses require a high level of tact and expertise – which also rings true for building a website. There are a number of key elements that if overlooked, can make or break a project. Thes...
Read moreAs a full-service agency, we’ve often worked with clients that maintain a global reach or desire to cross borders for the first time. Cross-cultural businesses require a high level of tact and know-how. I’ve been working in the Mul...
Read moreSocial media was both wonderful and wonderfully awful this year. On one hand, it was splendidly efficient. You had record-breaking selfies, heartbreaking stories, and the greatest digital charity campaign ever all encapsulated in your ...
Read more
