A few years back, those plugged into the tech world began to notice the steady rise of niche social platforms. Sure enough, the trend followed through and we’re now seeing mobile micro-communities cropping up across the app stores. T...
Read moreLast month we asked you to name our purple cow. Today, our bright-colored bovine gets her nametag. Congratulations to Scott Cowley, who submitted the name Lucy Moo! Your books will be mailed to you shortly. Lucy says thanks, too...
Read moreLove social media? We’ve already shared what CMOs have to say about social media. Today, we’ve compiled the hot points from Mintel’s 2014 Social Media US report. Get the latest insight on how social media operates in today’s di...
Read moreThe whispers began on April 24th when Google+’s primary caregiver Vic Gundotra announced he would be leaving the company. The “social layer” Google+ started out on rocky turf and has been fighting an uphill battle ever since. Its...
Read moreThe well-embraced and laughingly accepted assessment of marketing made by John Wanamaker “Half the money I spend on advertising is wasted; the trouble is I don’t know which half” was thought to be silenced once and for all wi...
Read moreLast month, the Court of Justice of the European Union announced that European citizens have a “right to be forgotten” (“RTF”) by search engines. According to the ruling, search engines must remove any information deemed “ina...
Read moreAt the close of 2013, Adobe and Econsultancy surveyed over 2,500 marketers and digital professionals regarding digital marketing trends for the coming year. The results point to a continued surge of interest in the digital frontier, as...
Read moreOn May 20th, Google introduced another major update to their algorithm –Panda 4.0. Among the family of Google updates, Panda is specifically focused on identifying and promoting high-quality content that is useful for visitors, while...
Read more“I never saw a purple cow,” wrote Gelett Burgess in 1897. Well, we’ve seen one, and we’ve decided to adopt her as the newest member of our Denver office. Unfortunately, we’re just not sure what to put on her nametag. That’s...
Read moreSince 2008 the CMO Survey has been conducted by Duke’s Fuqua School of Business (with sponsorship by McKinsey & Company and the AMA). As the marketing landscape evolves, so do the questions asked of marketing leaders, 88% of whic...
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