5 Agency Resolutions You Can Actually Use

5 Agency Resolutions You Can Actually Use

5 Agency Resolutions You Can Actually Use

The buzz and hype over the New Year is pretty much over, and chances are, so are many people’s resolutions. But as the “new year, new me” approach begins to revert back to a “new year, same me”...

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The Local Manifesto: 3 Things to Remember

The Local Manifesto: 3 Things to Remember

The Local Manifesto: 3 Things to Remember

Search engine optimization (SEO) is a wild environment. It’s an industry in such a constant state of flux that it requires consistent monitoring and adjustment. One thing I’ve noticed, though, is...

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Tips to Help You Listen to Your Customers

Tips to Help You Listen to Your Customers

Tips to Help You Listen to Your Customers

As I review the marketing efforts of major brands around the world, I can’t help but feel like marketing tactics are changing more sporadically now than ever before. Though this statement sounds...

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Motivation is the New Market

Motivation is the New Market

Motivation is the New Market

These days, people are not as bored and they are way busier. With all their friends, responsibilities, and interests just a touch of their handheld device away, it would only make sense that people’s...

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When Data Mining Becomes Too Much

When Data Mining Becomes Too Much

When Data Mining Becomes Too Much

With the widespread capabilities of Google Analytics across websites and pixel tracking through Facebook and beyond, we’ve nearly become obsessed with finding out as much as possible about our...

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5 Lessons for B2B Marketers from the B2C Playbook

5 Lessons for B2B Marketers from the B2C Playbook

Ask any B2B marketing team where the bulk of their investments are directed and they will almost always respond with the same answer: New business acquisition through lead generation, and...

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The Emoji Invasion: How Emojis are Changing the Game

The Emoji Invasion: How Emojis are Changing the Game

The Emoji Invasion: How Emojis are Changing the Game

You know those little smiley faces you send to your pals in a text, the ones that come in the form of cats and high-fives? If you didn’t already know, those bad boys are called emojis. Whether you...

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Is the CXM Industry Missing the Mark?

Is the CXM Industry Missing the Mark?

Is the CXM Industry Missing the Mark?

In the customer experience management (CXM) industry, practitioners focus the bulk of their attention on gaining new customers. In today’s world, acquisition strategies are often focused on digital...

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5 Steps for Inspiring Enthusiasm

5 Steps for Inspiring Enthusiasm

5 Steps for Inspiring Enthusiasm

So your brand has a new product. The final touches are being secured, and you’ve created some content to support the marketing campaign. But, something is missing. No matter which way you look at...

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The Critical KPI You Might Be Missing

The Critical KPI You Might Be Missing

The Critical KPI You Might Be Missing

Let me guess: Your executives keep a close eye on at least some, if not all of these four metrics – and I don’t even know what industry you’re in.

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