How to Give Your Brand’s Online Reputation a Positive Lift

How to Give Your Brand’s Online Reputation a Positive Lift

How to Give Your Brand’s Online Reputation a Positive Lift

It’s a hot and sticky summer day and you’re craving ice cream.  You remember hearing about a new ice cream parlor that just opened.  You’re feeling adventurous so you search for its location on your...

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Challenges for Retailers in Virtual Reality

Challenges for Retailers in Virtual Reality

Challenges for Retailers in Virtual Reality

Whether you’re over-the-moon excited about it, or still skeptical of this leap in technology, I think it’s time we talk about virtual reality. I may have been avoiding the topic until now, as I’m...

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Employee Spotlight: Jessica Blakiston

Employee Spotlight: Jessica Blakiston

Employee Spotlight: Jessica Blakiston

Meet Jessica Blakiston: an integrated media buyer & planner, ASU graduate, historical fiction novel lover and this month’s LaneTerralever employee spotlight.

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5 Agency Resolutions You Can Actually Use

5 Agency Resolutions You Can Actually Use

5 Agency Resolutions You Can Actually Use

The buzz and hype over the New Year is pretty much over, and chances are, so are many people’s resolutions. But as the “new year, new me” approach begins to revert back to a “new year, same me”...

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The Local Manifesto: 3 Things to Remember

The Local Manifesto: 3 Things to Remember

The Local Manifesto: 3 Things to Remember

Search engine optimization (SEO) is a wild environment. It’s an industry in such a constant state of flux that it requires consistent monitoring and adjustment. One thing I’ve noticed, though, is...

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Tips to Help You Listen to Your Customers

Tips to Help You Listen to Your Customers

Tips to Help You Listen to Your Customers

As I review the marketing efforts of major brands around the world, I can’t help but feel like marketing tactics are changing more sporadically now than ever before. Though this statement sounds...

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Motivation is the New Market

Motivation is the New Market

Motivation is the New Market

These days, people are not as bored and they are way busier. With all their friends, responsibilities, and interests just a touch of their handheld device away, it would only make sense that people’s...

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When Data Mining Becomes Too Much

When Data Mining Becomes Too Much

When Data Mining Becomes Too Much

With the widespread capabilities of Google Analytics across websites and pixel tracking through Facebook and beyond, we’ve nearly become obsessed with finding out as much as possible about our...

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5 Lessons for B2B Marketers from the B2C Playbook

5 Lessons for B2B Marketers from the B2C Playbook

5 Lessons for B2B Marketers from the B2C Playbook

Ask any B2B marketing team where the bulk of their investments are directed and they will almost always respond with the same answer: New business acquisition through lead generation, and...

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The Emoji Invasion: How Emojis are Changing the Game

The Emoji Invasion: How Emojis are Changing the Game

The Emoji Invasion: How Emojis are Changing the Game

You know those little smiley faces you send to your pals in a text, the ones that come in the form of cats and high-fives? If you didn’t already know, those bad boys are called emojis. Whether you...

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