How a Competitive Audit can Give Your Brand a Leg Up

How a Competitive Audit can Give Your Brand a Leg Up

How a Competitive Audit can Give Your Brand a Leg Up

A brand audit can take many different forms depending on the client or company, but is a beneficial practice for any brand, no matter how big or small.  Whether your brand is considering a rebrand,...

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Your B-Roll Matters: How to Plan for and Capture Great B-Roll

Your B-Roll Matters: How to Plan for and Capture Great B-Roll

Your B-Roll Matters: How to Plan for and Capture Great B-Roll

I distinctly remember a Saturday Night Live skit from many years ago featuring a parody of an award show for stock footage and b-roll. It humorously featured a collection of footage nominees such as...

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Highlights from Social Santa 2017

Highlights from Social Santa 2017

Highlights from Social Santa 2017

This month, we held everyone’s favorite holiday event: Social Santa! We had a giving tree hanging in the office filled with wish lists from youth in foster care. We asked our friends, partners,...

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Fast Food Twitter is Empty Calories

Fast Food Twitter is Empty Calories

Fast Food Twitter is Empty Calories

One of my favorite reads this year was an article over at the Guardian titled “How the Sandwich Consumed Britain.” The title is self-explanatory: It’s a 40-year history about just how much Britain...

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Want Your Site to Convert? Landing Page Best Practices to Consider

Want Your Site to Convert? Landing Page Best Practices to Consider

Want Your Site to Convert? Landing Page Best Practices to Consider

Have you considered creating landing pages to reach your target audience, but you’re not sure where to start? Whether you are launching a landing page with the goal of lead generation or simply...

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ADA Website Compliance Testing: What to Look for on Your Site

ADA Website Compliance Testing: What to Look for on Your Site

ADA Website Compliance Testing: What to Look for on Your Site

In today’s age, technology has made information and entertainment more accessible to people in all parts of the world. Whether it’s on a phone, tablet, or computer, a user is able to view photo...

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How to Write a Press Release: Tips to Keep in Mind When Crafting

How to Write a Press Release: Tips to Keep in Mind When Crafting

How to Write a Press Release: Tips to Keep in Mind When Crafting

Press releases may not be the flashiest piece of marketing your company ever creates, but they are a valuable and essential component of public relations strategy. Whether you’re looking to learn how...

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Why Every Marketer Should be Using Remarketing Ads

Why Every Marketer Should be Using Remarketing Ads

Why Every Marketer Should be Using Remarketing Ads

What is remarketing? At a high level, remarketing is a form of digital marketing that enables a site to show targeted ads to consumers who have already visited their site. These ads are served while...

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The Slippery Slope of Short-termism

The Slippery Slope of Short-termism

The Slippery Slope of Short-termism

Long-term vs. short-term marketing If you’re familiar at all with marketing, you understand the importance of sales activation – it’s obvious, it drives fast results, and oftentimes is what clients...

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FWD: FWD: FWD: Catchy Email Subject Lines

FWD: FWD: FWD: Catchy Email Subject Lines

FWD: FWD: FWD: Catchy Email Subject Lines

I’d assume that, much like myself, you too are overwhelmed when searching terms like “best subject lines,” “catchy subject lines,” or “subject line best practices.” I am not here to be add to the...

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