“Meetings,” The very word stirs so many emotions, it may as well be a four-letter word. (It isn’t, I checked.) In the business world there are a lot of meetings conducted every day, maybe too many, maybe too few, maybe not enou...
Read moreContrary to popular belief, it’s easy to keep secrets. Everyone has their family recipes that must never be passed out at parties, the shortcomings that they want to keep behind closed doors. Businesses are no exception. Now, sharing...
Read moreJust to get it on the table, we at LaneTerralever like WordPress as a Content Management System (CMS). For solving certain types of problems it is an amazingly flexible and cost effective tool. However, through the course of our work, ...
Read moreA few months ago, I realized I was unique. So unique in fact, that when you Google my name you will be directed to several webpages with my face on them. So unique that every time I get online, ads pop up suited to my browsing habits. ...
Read moreIs your brand’s relationship with your customer a one-way street? Do you find yourself doing all the talking? With evolving technology and increased brand engagement, the consumer’s voice is louder than ever. Here are a couple ways...
Read moreDon’t Sell. Entertain. “I don’t like when ads take matters too seriously,” I hear echo in from the other room from a heated discussion about unimaginative car commercials. “Yeah,” another adds, “If it’s not clever it’...
Read moreThe breakneck speed of life has consumers demanding instant access and instant gratification. Busy lives have fuelled the rise of “need it now” and “why wait?” Some call this new trend the FSTR HYPR mentality. The increasing ex...
Read moreMother’s Day. El Día de la Madre. It’s a day when we honor and celebrate that special bond of motherhood and love. Not just our own mothers, but all women who are mothers and mother figures. We all know it’s a day where we do so...
Read moreIt’s no secret that Americans know how to put in the hours. “Work hard, play hard,” as the saying goes. While we’re very good at working, we might not be so good at playing. America is often named as the poster child for a work...
Read moreAfter “The Social Network” film was released, the Facebook startup story became common knowledge. The film highlighted Mark Zuckerberg, Harvard roommates, California, legal disputes, billionaires and can be summarized as the succes...
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