It’s 3 days before your mother’s birthday. There is a nice coat that you know she’s been dying to have. You live right down the street from a shopping mall, but you know you can find the coat for sale online…and look it’s...
Read moreReally, it’s getting old. It’s true that in the early days digital marketing was the wild child in the marketing world, always experimenting with bizarre banner ads and keyword-stuffed webpages. In recent years, however, the ca...
Read moreLet’s take a quick stroll down memory lane: The year is 1996. Clinton is in office, Seinfeld and Friends are must-watches on TV, and everyone is obnoxiously doing the Macarena. You may or may not have had a personal computer, but if ...
Read more“Meetings,” The very word stirs so many emotions, it may as well be a four-letter word. (It isn’t, I checked.) In the business world there are a lot of meetings conducted every day, maybe too many, maybe too few, maybe not enou...
Read moreContrary to popular belief, it’s easy to keep secrets. Everyone has their family recipes that must never be passed out at parties, the shortcomings that they want to keep behind closed doors. Businesses are no exception. Now, sharing...
Read moreJust to get it on the table, we at LaneTerralever like WordPress as a Content Management System (CMS). For solving certain types of problems it is an amazingly flexible and cost effective tool. However, through the course of our work, ...
Read moreA few months ago, I realized I was unique. So unique in fact, that when you Google my name you will be directed to several webpages with my face on them. So unique that every time I get online, ads pop up suited to my browsing habits. ...
Read moreIs your brand’s relationship with your customer a one-way street? Do you find yourself doing all the talking? With evolving technology and increased brand engagement, the consumer’s voice is louder than ever. Here are a couple ways...
Read moreDon’t Sell. Entertain. “I don’t like when ads take matters too seriously,” I hear echo in from the other room from a heated discussion about unimaginative car commercials. “Yeah,” another adds, “If it’s not clever it’...
Read moreThe breakneck speed of life has consumers demanding instant access and instant gratification. Busy lives have fuelled the rise of “need it now” and “why wait?” Some call this new trend the FSTR HYPR mentality. The increasing ex...
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