Name Our Purple Cow for a Chance to Win Seth Godin Books!

Name Our Purple Cow for a Chance to Win Seth Godin Books!

Name Our Purple Cow for a Chance to Win Seth Godin Books!

“I never saw a purple cow,” wrote Gelett Burgess in 1897. Well, we’ve seen one, and we’ve decided to adopt her as the newest member of our Denver office. Unfortunately, we’re just not sure what to...

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CMO Survey on Social Media: Keeping the Faith

CMO Survey on Social Media: Keeping the Faith

CMO Survey on Social Media: Keeping the Faith

Since 2008 the CMO Survey has been conducted by Duke’s Fuqua School of Business (with sponsorship by McKinsey & Company and the AMA). As the marketing landscape evolves, so do the questions asked of...

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Beat the Online Shopping Mentality with Consumer Experience

Beat the Online Shopping Mentality with Consumer Experience

Beat the Online Shopping Mentality with Consumer Experience

It's 3 days before your mother’s birthday. There is a nice coat that you know she’s been dying to have. You live right down the street from a shopping mall, but you know you can find the coat for...

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Digital vs. Traditional Marketing: The Debate that Shouldn’t Exist

Digital vs. Traditional Marketing: The Debate that Shouldn’t Exist

Digital vs. Traditional Marketing: The Debate that Shouldn’t Exist

Really, it's getting old.

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The Business Owner’s Guide to Local Listings

The Business Owner’s Guide to Local Listings

The Business Owner’s Guide to Local Listings

Let’s take a quick stroll down memory lane: The year is 1996. Clinton is in office, Seinfeld and Friends are must-watches on TV, and everyone is obnoxiously doing the Macarena. You may or may not...

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How to Conduct More Effective Meetings

How to Conduct More Effective Meetings

How to Conduct More Effective Meetings

“Meetings,” The very word stirs so many emotions, it may as well be a four-letter word. (It isn’t, I checked.)  In the business world there are a lot of meetings conducted every day, maybe too many,...

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The Truth Will Set You Free: How Brands Can Benefit from Transparency

The Truth Will Set You Free: How Brands Can Benefit from Transparency

The Truth Will Set You Free: How Brands Can Benefit from Transparency

Contrary to popular belief, it’s easy to keep secrets. Everyone has their family recipes that must never be passed out at parties, the shortcomings that they want to keep behind closed doors....

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When WordPress is the Wrong Tool for your Website

When WordPress is the Wrong Tool for your Website

When WordPress is the Wrong Tool for your Website

Just to get it on the table, we at LaneTerralever like WordPress as a Content Management System (CMS). For solving certain types of problems it is an amazingly flexible and cost effective tool....

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Online Privacy and the Paradox of Personal Data

Online Privacy and the Paradox of Personal Data

Online Privacy and the Paradox of Personal Data

A few months ago, I realized I was unique. So unique in fact, that when you Google my name you will be directed to several webpages with my face on them. So unique that every time I get online, ads...

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Strengthen Your Brand-Consumer Relationship with Crowdsourcing

Strengthen Your Brand-Consumer Relationship with Crowdsourcing

Strengthen Your Brand-Consumer Relationship with Crowdsourcing

Is your brand’s relationship with your customer a one-way street? Do you find yourself doing all the talking? With evolving technology and increased brand engagement, the consumer’s voice is louder...

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