The Importance of Doing Mobile Right - Part I

The Importance of Doing Mobile Right - Part I

The Importance of Doing Mobile Right - Part I

Since late 2012, the LaneTerralever team has seen an overwhelming shift in mobile expectations for websites. A year ago, clients were telling us that mobile was a nice thing to have.  Now, every...

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iBeacon: The Underrated, Game-changing Technology of 2014

iBeacon: The Underrated, Game-changing Technology of 2014

iBeacon: The Underrated, Game-changing Technology of 2014

As we approach 2014, marketers are looking for key trends that will shape the year to come. Bold predictions are made about the future of technology and we all look for the new, shiny object that...

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The Complete Guide to Twitter Chats

The Complete Guide to Twitter Chats

The Complete Guide to Twitter Chats

Twitter chats are powerful. They're an opportunity to build deeper trust with your audience, build up your brand, and ultimately help your bottom line. They offer a huge bang-for-your-buck, and not...

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Operation: Social Santa — Round Number Two

Operation: Social Santa — Round Number Two

Operation: Social Santa — Round Number Two

Last holiday season, LaneTerralever searched for a way to spread the holiday cheer and give back to the community that had been so good to us. The end result was the creation of the Arizona edition...

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How Your Business Can Give Back This Holiday Season

How Your Business Can Give Back This Holiday Season

How Your Business Can Give Back This Holiday Season

Corporate giving can be difficult and complicated. It’s admittedly yet another stressor during the already-stressful holiday season. However, it’s also one of the most important things a business can...

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NASCAR Driver Social Report: NASCAR is Back

NASCAR Driver Social Report: NASCAR is Back

NASCAR Driver Social Report: NASCAR is Back

Although NASCAR Sprint Car Series attendance has been in decline for years, according to CEO Lesa France Kennedy the decline has leveled off. And sure, TV ratings are slightly down, but the average...

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How GLEE on FOX Could Dominate on Pinterest

How GLEE on FOX Could Dominate on Pinterest

How GLEE on FOX Could Dominate on Pinterest

Brands on social media stand out from the crowd like a guy selling his get rich quick scheme at a dinner party. It’s not a conversation; it’s an overbearing monologue that leaves you feeling like the...

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Creating a Better Style Guide

Creating a Better Style Guide

I have to be honest with you - I am a sucker for style guides. They are the basis for communication, the one thing that ensures that in spite of the diverse landscape of employee personalities, the...

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The Men of Pinterest

The Men of Pinterest

The Men of Pinterest

Don’t let the abundance of wedding décor, fashionable ensembles and baby shower ideas fool you—Pinterest isn’t just for the ladies anymore.

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Marketing in 5: Marty Weintraub on the Future of Online Advertising

Marketing in 5: Marty Weintraub on the Future of Online Advertising

Marketing in 5: Marty Weintraub on the Future of Online Advertising

Marty Weintraub is the Founder & Evangelist of aimClear® an international online marketing agency, dominant in audience targeting and customer acquisition.  aimClear works with a range of inspired...

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