Sequential Messaging: A New Story

Sequential Messaging: A New Story

Sequential Messaging: A New Story

You open up your favorite website, noticing a banner on the side advertising boots. A few minutes later you see an ad by the same company, this time displaying sneakers. Later, you see one featuring...

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Part One: One Foot in Each Culture — Bilingual y Bicultural

Part One: One Foot in Each Culture — Bilingual y Bicultural

Part One: One Foot in Each Culture — Bilingual y Bicultural

Hopefully by now it has become clear that efforts targeted toward the U.S. Hispanic audience should go beyond just taking English language ads and translating them into Spanish. It’s easy for...

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Marketing in 5: Rebecca Lieb on Real Time Marketing

Marketing in 5: Rebecca Lieb on Real Time Marketing

Marketing in 5: Rebecca Lieb on Real Time Marketing

Rebecca Lieb is the Altimeter Group's digital advertising and media analyst as well as the author of "The Truth about Search Engine Optimization and Content Marketing: Think Like a Publisher and a...

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The Importance of Doing Mobile Right - Part I

The Importance of Doing Mobile Right - Part I

The Importance of Doing Mobile Right - Part I

Since late 2012, the LaneTerralever team has seen an overwhelming shift in mobile expectations for websites. A year ago, clients were telling us that mobile was a nice thing to have.  Now, every...

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iBeacon: The Underrated, Game-changing Technology of 2014

iBeacon: The Underrated, Game-changing Technology of 2014

iBeacon: The Underrated, Game-changing Technology of 2014

As we approach 2014, marketers are looking for key trends that will shape the year to come. Bold predictions are made about the future of technology and we all look for the new, shiny object that...

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The Complete Guide to Twitter Chats

The Complete Guide to Twitter Chats

The Complete Guide to Twitter Chats

Twitter chats are powerful. They're an opportunity to build deeper trust with your audience, build up your brand, and ultimately help your bottom line. They offer a huge bang-for-your-buck, and not...

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Operation: Social Santa — Round Number Two

Operation: Social Santa — Round Number Two

Operation: Social Santa — Round Number Two

Last holiday season, LaneTerralever searched for a way to spread the holiday cheer and give back to the community that had been so good to us. The end result was the creation of the Arizona edition...

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How Your Business Can Give Back This Holiday Season

How Your Business Can Give Back This Holiday Season

How Your Business Can Give Back This Holiday Season

Corporate giving can be difficult and complicated. It’s admittedly yet another stressor during the already-stressful holiday season. However, it’s also one of the most important things a business can...

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NASCAR Driver Social Report: NASCAR is Back

NASCAR Driver Social Report: NASCAR is Back

NASCAR Driver Social Report: NASCAR is Back

Although NASCAR Sprint Car Series attendance has been in decline for years, according to CEO Lesa France Kennedy the decline has leveled off. And sure, TV ratings are slightly down, but the average...

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How GLEE on FOX Could Dominate on Pinterest

How GLEE on FOX Could Dominate on Pinterest

How GLEE on FOX Could Dominate on Pinterest

Brands on social media stand out from the crowd like a guy selling his get rich quick scheme at a dinner party. It’s not a conversation; it’s an overbearing monologue that leaves you feeling like the...

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