Second Screen’s Super Impact

Second Screen’s Super Impact

Second Screen’s Super Impact

Another year, another chapter of America’s favorite football game in the books. Although the Super Bowl may have been far from competitive, a record 115.5 million television viewers tuned in to watch...

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Winter Sports Brands Ranked

Winter Sports Brands Ranked

Winter Sports Brands Ranked

In a day and age where new, advanced mobile devices are landing in the hands of consumers every few months, mobile can no longer remain an add-on to your strategies. According to eMarketer, mobile...

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Draw the Digital Line

Draw the Digital Line

Draw the Digital Line

The lingering fallout of the NSA scandal means that privacy is paramount for today’s consumers. A recent study by Mintel reveals that 44% of US consumers are concerned that social networking sites...

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Consumer Trend: The Rise of the Specialist

Consumer Trend: The Rise of the Specialist

Consumer Trend: The Rise of the Specialist

Last November, Google released their new Google Helpouts platform to connect users to paid advice and assistance from experts in specific fields. For many, the concept seemed groundbreaking; however,...

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Social Media and the Millennial

Social Media and the Millennial

Social Media and the Millennial

Hi world, Millennial here.

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The Psychology of Content that Keeps Attention

The Psychology of Content that Keeps Attention

The Psychology of Content that Keeps Attention

In content marketing, there seems to be a general belief that it’s all about providing the right information. Well, it’s not.

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Short and Simple is In

Short and Simple is In

Short and Simple is In

2014 has arrived and, with it, predictions on what is in and what is out. A prediction from The Next Web declared simple website content will reign over complicated, content-laden sites. This trend...

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Sequential Messaging: A New Story

Sequential Messaging: A New Story

Sequential Messaging: A New Story

You open up your favorite website, noticing a banner on the side advertising boots. A few minutes later you see an ad by the same company, this time displaying sneakers. Later, you see one featuring...

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Part One: One Foot in Each Culture — Bilingual y Bicultural

Part One: One Foot in Each Culture — Bilingual y Bicultural

Part One: One Foot in Each Culture — Bilingual y Bicultural

Hopefully by now it has become clear that efforts targeted toward the U.S. Hispanic audience should go beyond just taking English language ads and translating them into Spanish. It’s easy for...

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Marketing in 5: Rebecca Lieb on Real Time Marketing

Marketing in 5: Rebecca Lieb on Real Time Marketing

Marketing in 5: Rebecca Lieb on Real Time Marketing

Rebecca Lieb is the Altimeter Group's digital advertising and media analyst as well as the author of "The Truth about Search Engine Optimization and Content Marketing: Think Like a Publisher and a...

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