Another year, another chapter of America’s favorite football game in the books. Although the Super Bowl may have been far from competitive, a record 115.5 million television viewers tuned in to watch the Seahawks defeat the Broncos f...
Read moreIn a day and age where new, advanced mobile devices are landing in the hands of consumers every few months, mobile can no longer remain an add-on to your strategies. According to eMarketer, mobile commerce, or mCommerce, is estimated t...
Read moreThe lingering fallout of the NSA scandal means that privacy is paramount for today’s consumers. A recent study by Mintel reveals that 44% of US consumers are concerned that social networking sites display too much information about t...
Read moreLast November, Google released their new Google Helpouts platform to connect users to paid advice and assistance from experts in specific fields. For many, the concept seemed groundbreaking; however, Helpouts is just a sign of the time...
Read moreHi world, Millennial here. Whether you think of Millennials as the optimistic future or merely the “me generation,” the fact remains that Generation Y is coming into its own and now holds a heck of a lot of purchasing power. The qu...
Read moreIn content marketing, there seems to be a general belief that it’s all about providing the right information. Well, it’s not. For every second that you spend reading this article, an unfathomable number of other articles are being ...
Read more2014 has arrived and, with it, predictions on what is in and what is out. A prediction from The Next Web declared simple website content will reign over complicated, content-laden sites. This trend caught my attention as a recurring th...
Read moreYou open up your favorite website, noticing a banner on the side advertising boots. A few minutes later you see an ad by the same company, this time displaying sneakers. Later, you see one featuring dress shoes. You have just been a ta...
Read moreHopefully by now it has become clear that efforts targeted toward the U.S. Hispanic audience should go beyond just taking English language ads and translating them into Spanish. It’s easy for Hispanic/Latino consumers to spot these a...
Read moreRebecca Lieb is the Altimeter Group‘s digital advertising and media analyst as well as the author of “The Truth about Search Engine Optimization and Content Marketing: Think Like a Publisher and a frequent speaker. Becaus...
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