In a previous blog post, I talked about the new trend that has emerged as technology users have begun to feel the need to “draw the digital line” and disconnect from their online life. If you’ve been online for any amount...
Read moreIn my previous post I discussed Latino Millennials and the importance of addressing them as bicultural and bilingual, as opposed to simply Millennials. Now, I’ll shift focus and discuss Hispanic/Latina women and why you should not on...
Read moreMy prior blog post on mobile/responsive provided evidence that more than half off the web sites out there are still providing a shabby, oversized and awkward experience to smartphone visitors. In the United States, 25% of internet us...
Read moreFarmers markets, small business week, craft fairs, community gardens and “staycations.” Communities across America and the UK are experiencing eyes turned inward as individuals take on a renewed interest in local products, services...
Read moreThis year, we’re sure to see continued emphasis on making global connections through high-profile international sporting events, such as the Sochi 2014 Winter Olympics and the 2014 FIFA World Cup Brazil. Of course much of the spotlig...
Read moreAnother year, another chapter of America’s favorite football game in the books. Although the Super Bowl may have been far from competitive, a record 115.5 million television viewers tuned in to watch the Seahawks defeat the Broncos f...
Read moreIn a day and age where new, advanced mobile devices are landing in the hands of consumers every few months, mobile can no longer remain an add-on to your strategies. According to eMarketer, mobile commerce, or mCommerce, is estimated t...
Read moreThe lingering fallout of the NSA scandal means that privacy is paramount for today’s consumers. A recent study by Mintel reveals that 44% of US consumers are concerned that social networking sites display too much information about t...
Read moreLast November, Google released their new Google Helpouts platform to connect users to paid advice and assistance from experts in specific fields. For many, the concept seemed groundbreaking; however, Helpouts is just a sign of the time...
Read moreHi world, Millennial here. Whether you think of Millennials as the optimistic future or merely the “me generation,” the fact remains that Generation Y is coming into its own and now holds a heck of a lot of purchasing power. The qu...
Read more
