Netflix: What They’re Doing Right

Netflix: What They’re Doing Right

Netflix: What They’re Doing Right

With over 30 million paid subscribers in the US and stock prices floating around the $350-400 range, Netflix is soaring above its competition. The video-streaming service has become a giant in its...

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Trend: Personalization

Trend: Personalization

Trend: Personalization

“True personalization of customer experience will stop being reserved for a select few and will need to become an operational principle for any marketer who wants to remain relevant in an...

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Native Advertising & the Brand in the Producer’s Chair

Native Advertising & the Brand in the Producer’s Chair

Native Advertising & the Brand in the Producer’s Chair

While visiting Chipotle recently, I came across something I hadn’t seen before. No, it wasn’t the awe-inspiring quesarito. It was something subtler. Featured on my fountain drink was an ad for...

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Where SEO Meets PR

Where SEO Meets PR

Where SEO Meets PR

“I do some PR.” “I do some SEO.” Surely these roles had value individually at one point. But as we move forward into the coming year, it is becoming increasingly obvious that in order to be most...

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Facebook, WhatsApp, & the Mobile Frontier

Facebook, WhatsApp, & the Mobile Frontier

Facebook, WhatsApp, & the Mobile Frontier

By now, you’ve probably heard the announcement that Facebook is acquiring messaging service WhatsApp for $19 billion. Just reading that headline alone, three things immediately come to mind:

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Kissing Tech Goodbye: Why Consumers Are Fleeing Digital Connection

Kissing Tech Goodbye: Why Consumers Are Fleeing Digital Connection

Kissing Tech Goodbye: Why Consumers Are Fleeing Digital Connection

In a previous blog post, I talked about the new trend that has emerged as technology users have begun to feel the need to "draw the digital line" and disconnect from their online life. If you’ve been...

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Part Two: One Foot In Each Culture - Today’s Latina

Part Two: One Foot In Each Culture - Today’s Latina

Part Two: One Foot In Each Culture - Today’s Latina

In my previous post I discussed Latino Millennials and the importance of addressing them as bicultural and bilingual, as opposed to simply Millennials. Now, I’ll shift focus and discuss...

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Halfway to Responsive Web

Halfway to Responsive Web

Halfway to Responsive Web

My prior blog post on mobile/responsive provided evidence that more than half off the web sites out there are still providing a shabby, oversized and awkward experience to smartphone visitors.  In...

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Going Local

Going Local

Going Local

Farmers markets, small business week, craft fairs, community gardens and “staycations.” Communities across America and the UK are experiencing eyes turned inward as individuals take on a renewed...

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Bringing Down the Borders

Bringing Down the Borders

This year, we’re sure to see continued emphasis on making global connections through high-profile international sporting events, such as the Sochi 2014 Winter Olympics and the 2014 FIFA World Cup...

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