LaneTerralever Blog

It’s been a busy last few months for brands in social media. First we saw record levels of interaction during the Super Bowl, only to watch those records be shattered during awards season in...

We’ve talked before about the trend of “unplugging.” In our digitally saturated culture, it’s not uncommon to hear about individuals trying to escape the endless beeps and buzzes of phones and...

Ice Cube’s a Pimp. That’s what Ice Cube imagined would be lit up on the side of the Goodyear Blimp in his single, “It Was A Good Day.” So how did four friends, a crowdsourcing campaign and the power...

With over 30 million paid subscribers in the US and stock prices floating around the $350-400 range, Netflix is soaring above its competition. The video-streaming service has become a giant in its...

“True personalization of customer experience will stop being reserved for a select few and will need to become an operational principle for any marketer who wants to remain relevant in an...

While visiting Chipotle recently, I came across something I hadn’t seen before. No, it wasn’t the awe-inspiring quesarito. It was something subtler. Featured on my fountain drink was an ad for...

“I do some PR.” “I do some SEO.” Surely these roles had value individually at one point. But as we move forward into the coming year, it is becoming increasingly obvious that in order to be most...

By now, you’ve probably heard the announcement that Facebook is acquiring messaging service WhatsApp for $19 billion. Just reading that headline alone, three things immediately come to mind:

In a previous blog post, I talked about the new trend that has emerged as technology users have begun to feel the need to "draw the digital line" and disconnect from their online life. If you’ve been...

In my previous post I discussed Latino Millennials and the importance of addressing them as bicultural and bilingual, as opposed to simply Millennials. Now, I’ll shift focus and discuss...